Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add mike-coulbourn/claude-vibes --skill visual-identity-directiongit clone --depth 1 https://github.com/mike-coulbourn/claude-vibesWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/mike-coulbourn/claude-vibes/visual-identity-direction)<a href="https://agentmods.dev/skills/mike-coulbourn/claude-vibes/visual-identity-direction"><img src="https://agentmods.dev/badge/skills/mike-coulbourn/claude-vibes/visual-identity-direction/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/mike-coulbourn/claude-vibes/visual-identity-direction"><img src="https://agentmods.dev/badge/skills/mike-coulbourn/claude-vibes/visual-identity-direction.svg" alt="Reviewed on agentmods" width="80" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00073 | $0.03713 |
| Opus 5.5 | $0.00029 | $0.01485 |
| Sonnet 5.5 | $0.00015 | $0.00743 |
| Haiku 4.5 | $0.00007 | $0.00371 |
Grade A, and why
visual-identity-direction scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 455 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Visual identity direction frameworks
Quick reference for translating brand strategy into visual identity direction, using proven methodologies from leading brand identity practitioners.
"A brand is a person's gut feeling about a product, service, or organization." — Marty Neumeier
"Products are made in the factory, but brands are created in the mind." — Walter Landor
"Simple, focused, concept-driven. We are concerned with permanence." — Chermayeff & Geismar & Haviv
Key statistics
| Metric | Value | Implication |
|---|---|---|
| Color as primary differentiator | 85% | Color is often first thing customers notice |
| First impressions based on visuals | 90% | Visual identity creates instant perception |
| Revenue improvement from consistent color | 33% | Consistency pays off financially |
| Revenue growth from strategic identity | 23% | Framework-driven identity outperforms |
The 5 core frameworks
1. Alina Wheeler's Five-Phase Process
The industry standard:
| Phase | Focus | Key Activities |
|---|---|---|
| 1. Research | Understand | Gather insights on problem, customer, competition, marketplace |
| 2. Strategy | Define | Establish positioning, personality, essence, attributes |
| 3. Design Identity | Create | Develop logo, typography, color, imagery style |
| 4. Create Touchpoints | Apply | Design system across all brand applications |
| 5. Launch & Governance | Implement | Guidelines, training, consistency structures |
Key Insight: "Think of yourself as a sleuth, a shrink and a scientist" during research.
2. Strategy to Visual Translation Method
The bridge from words to visuals:
Step 1: Commit to Words First
"You must commit to words in order to remove the subjectivity of whether something works."
Before any visual exploration, define:
- Brand personality adjectives (3-5 specific terms)
- Brand essence (2-3 words capturing the soul)
- Single-minded proposition
What ships with it
1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 1mo ago Changed · -35 tokens per session be6f3b45bad4
- 1mo ago First seen · 455 lines · 108 tokens per session scan A 7f962b4275da
visual-identity-direction is a skill published in the GitHub repository mike-coulbourn/claude-vibes (44 stars, last pushed 1mo ago), licensed MIT. It adds 73 tokens to every session and 3,713 once invoked, about $0.0003 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.
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