housing-copywriter

housing-copywriter is a skill for Claude Code from MisterClean/claude-plugins. It costs 130 tokens per session (912 once invoked), scanned A, original, MIT.

A set of rules for writing clear, human-sounding marketing copy, such as product descriptions, emails, ads, and social posts.

In plain words
What is it for?
Use it to draft or revise promotional text, brand messages, blog posts, landing pages, and social media content.
Why use it?
It removes vague claims, filler, and exaggerated language so the writing focuses on specific useful details.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the housing-copywriter plugin — 1 skill shipped together

Good fit Use it to draft or revise promotional text, brand messages, blog posts, landing pages, and social media content.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/misterclean/claude-plugins/housing-copywriter
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add MisterClean/claude-plugins --skill housing-copywriter
Clone the repo
git clone --depth 1 https://github.com/MisterClean/claude-plugins

Made for: Claude Code.

Or install housing-copywriter, the plugin that ships this one along with the rest of its 1 skill.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for housing-copywriter

README.md
[![agentmods](https://agentmods.dev/badge/skills/misterclean/claude-plugins/housing-copywriter/github.svg)](https://agentmods.dev/skills/misterclean/claude-plugins/housing-copywriter)
Your own site
<a href="https://agentmods.dev/skills/misterclean/claude-plugins/housing-copywriter"><img src="https://agentmods.dev/badge/skills/misterclean/claude-plugins/housing-copywriter/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for housing-copywriter

Your own site · 80×15
<a href="https://agentmods.dev/skills/misterclean/claude-plugins/housing-copywriter"><img src="https://agentmods.dev/badge/skills/misterclean/claude-plugins/housing-copywriter.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 130 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 912 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00130 $0.00912
Opus 5 $0.00065 $0.00456
Sonnet 5 $0.00026 $0.00182
Haiku 4.5 $0.00013 $0.00091

Measured 8d ago against content hash 8dd3d8229fc5, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-08, from the pricing page.

Security

Grade A, and why

housing-copywriter scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 8d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/housing-copywriter/SKILL.md · 91 lines

How it starts

The opening of the file, as written. The whole thing — 91 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Copywriting Guardrails

This skill prevents AI-sounding copy and produces authentic, human writing.

Core Principles

1. Specificity Over Generality

  • Replace abstract claims with concrete details
  • Use real numbers, names, and examples
  • "Increases productivity" → "Saves 3 hours per week on invoicing"

2. Cut Ruthlessly

  • Delete filler words and throat-clearing
  • One strong sentence beats three weak ones
  • If a word adds nothing, remove it

3. Write Like You Talk

  • Read it aloud—if it sounds stiff, rewrite it
  • Contractions are fine. Sentence fragments too.
  • Vary sentence length. Short punches. Then a longer one to change the rhythm.

4. Show, Don't Announce

  • Don't say "We're excited to announce"—just announce it
  • Don't say "It's important to note"—just note it
  • Don't describe what you're doing; do it

5. Earn Every Adjective

  • Strip all adjectives, then add back only the essential ones
  • "Our innovative, cutting-edge, revolutionary platform" → "Our platform"
  • Let nouns and verbs do the work

Before Delivering Copy

Self-check:

  1. Did I use any words from the avoid list? → Check references/avoid-list.md
  2. Could a reader guess this was AI-written? What gives it away?
  3. Is there a single weak sentence I'm protecting? Cut it.
  4. Read the first sentence—would I keep reading?

Tone Calibration

Match the context:

  • Casual/social: Write like texting a smart friend
  • Professional/B2B: Clear and direct, not corporate-speak
  • Luxury/premium: Confident and understated, not breathless
  • Startup/tech: Energetic but not try-hard

When unsure, err toward conversational and direct.

Reference

See references/avoid-list.md for banned words, phrases, and patterns with alternatives.


Pro-Housing Messaging

When writing housing advocacy, zoning reform, or parking flexibility content, follow these additional guidelines. See references/pro-housing-messaging.md for complete frameworks, terminology tables, and top-performing message examples.

Read the full file on GitHub · 91 lines

Files

What ships with it

4 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 8d ago First seen · 91 lines · 130 tokens per session scan A 8dd3d8229fc5

Subscribe to this mod's changes

housing-copywriter is a skill published in the GitHub repository MisterClean/claude-plugins (3 stars, last pushed 7mo ago), licensed MIT. It adds 130 tokens to every session and 912 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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