marketing-budget-defense

marketing-budget-defense is a skill for Claude Code from modest-curator478/claude-skills. It costs 197 tokens per session (3,136 once invoked), scanned A, a copy of marketing-budget-defense, MIT.

A guide for preparing a marketing leader to defend or grow a marketing budget with company executives. It frames marketing activity in financial terms such as pipeline, revenue, acquisition cost, and payback time.

In plain words
What is it for?
Use it to prepare for budget reviews, explain return on marketing investment, answer cost-cutting questions, and organize the financial evidence for a budget discussion.
Why use it?
It helps connect marketing spending to the measures a chief executive, chief financial officer, or board uses when deciding budgets.

Skill for Claude Code

Written for Claude Code: allowed-tools in frontmatter. Also seen: positional $N argument.

Good fit Use it to prepare for budget reviews, explain return on marketing investment, answer cost-cutting questions, and organize the financial evidence for a budget discussion.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/modest-curator478/claude-skills/marketing-budget-defense
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add modest-curator478/claude-skills --skill marketing-budget-defense
Clone the repo
git clone --depth 1 https://github.com/modest-curator478/claude-skills

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for marketing-budget-defense

README.md
[![agentmods](https://agentmods.dev/badge/skills/modest-curator478/claude-skills/marketing-budget-defense/github.svg)](https://agentmods.dev/skills/modest-curator478/claude-skills/marketing-budget-defense)
Your own site
<a href="https://agentmods.dev/skills/modest-curator478/claude-skills/marketing-budget-defense"><img src="https://agentmods.dev/badge/skills/modest-curator478/claude-skills/marketing-budget-defense/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for marketing-budget-defense

Your own site · 80×15
<a href="https://agentmods.dev/skills/modest-curator478/claude-skills/marketing-budget-defense"><img src="https://agentmods.dev/badge/skills/modest-curator478/claude-skills/marketing-budget-defense.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 197 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,136 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 100% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00197 $0.03136
Opus 5 $0.00098 $0.01568
Sonnet 5 $0.00039 $0.00627
Haiku 4.5 $0.00020 $0.00314

Measured 12d ago against content hash 1c67cae10ee9, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

marketing-budget-defense scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

100% identical to marketing-budget-defense — 0 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

leadership/marketing-budget-defense/SKILL.md · 392 lines

How it starts

The opening of the file, as written. The whole thing — 392 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Marketing Budget Defense: Making the Financial Case for Marketing Investment

This skill prepares a demand gen or marketing leader for the budget conversation with a CEO, CFO, or board. The goal is not to produce a slide deck. The goal is to walk into that conversation with the right numbers, the right framing, and clear answers to the three or four questions that will determine whether the budget holds or gets cut.

Most marketing leaders lose budget conversations not because marketing is underperforming but because they cannot connect marketing activity to revenue in language that a CFO or CEO recognizes. They present impressions, MQL volume, and campaign metrics. Finance sees a cost center. The frame has to change before the budget conversation can go differently.


HOW TO SET UP THIS SKILL

This skill works best with specific data. Provide as much as possible:

  • Current annual or quarterly marketing budget
  • Pipeline generated by marketing this quarter or year
  • Closed revenue attributed to marketing-sourced deals
  • Average deal size and sales cycle length
  • LTV:CAC ratio if known
  • Payback period on marketing spend if known
  • What triggered this conversation (annual planning, budget cut request, performance review, or board presentation)
  • What the CEO or CFO has said or asked that you are preparing for

If no data is available, the skill will produce a framework for gathering the right numbers before the conversation.


The Frame Problem

The single biggest mistake marketing leaders make in budget conversations is leading with marketing metrics. Impressions, clicks, MQL volume, email open rates, and content downloads are marketing metrics. They describe activity. Finance does not fund activity. It funds outcomes.

The right frame is this: marketing spend is an investment with a measurable return. The question is not "how much does marketing cost?" The question is "what does this investment return, and is that return better than the alternatives?"

Read the full file on GitHub · 392 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 392 lines · 197 tokens per session scan A 1c67cae10ee9

Subscribe to this mod's changes

marketing-budget-defense is a skill published in the GitHub repository modest-curator478/claude-skills (4 stars, last pushed yesterday), licensed MIT. It adds 197 tokens to every session and 3,136 once invoked, about $0.0010 per session on Opus 5. A static security scan graded it A with 0 findings. It is 100% identical to marketing-budget-defense, differing in 0 lines, and is treated as a copy.

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