consult-market

consult-market is a skill for Claude Code from modu-ai/moai-cowork. It costs 202 tokens per session (3,988 once invoked), scanned A, original, Apache-2.0.

A market-analysis skill that studies market size, competitors, customer groups, positioning, and pricing. TAM means the total possible market, SAM the part a business can serve, and SOM the part it may realistically win.

In plain words
What is it for?
Use it to create market research reports, estimate TAM/SAM/SOM, compare competitors, map positioning, segment customers, and design pricing models.
Why use it?
It organizes public information into a clearer view of market opportunity, competition, and how a business could charge customers.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the moai-consultant plugin — 6 skills, 2 agents shipped together

Good fit Use it to create market research reports, estimate TAM/SAM/SOM, compare competitors, map positioning, segment customers, and design pricing models.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/modu-ai/moai-cowork/consult-market
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add modu-ai/moai-cowork --skill consult-market
Clone the repo
git clone --depth 1 https://github.com/modu-ai/moai-cowork

Made for: Claude Code.

Or install moai-consultant, the plugin that ships this one along with the rest of its 6 skills, 2 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for consult-market

README.md
[![agentmods](https://agentmods.dev/badge/skills/modu-ai/moai-cowork/consult-market/github.svg)](https://agentmods.dev/skills/modu-ai/moai-cowork/consult-market)
Your own site
<a href="https://agentmods.dev/skills/modu-ai/moai-cowork/consult-market"><img src="https://agentmods.dev/badge/skills/modu-ai/moai-cowork/consult-market/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for consult-market

Your own site · 80×15
<a href="https://agentmods.dev/skills/modu-ai/moai-cowork/consult-market"><img src="https://agentmods.dev/badge/skills/modu-ai/moai-cowork/consult-market.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 202 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,988 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00202 $0.03988
Opus 5 $0.00101 $0.01994
Sonnet 5 $0.00040 $0.00798
Haiku 4.5 $0.00020 $0.00399

Measured 12d ago against content hash adabe953af2b, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

consult-market scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/moai-consultant/skills/consult-market/SKILL.md · 332 lines

How it starts

The opening of the file, as written. The whole thing — 332 lines — stays where its author put it; the contents beside it link to each section on GitHub.

시장 분석가 (Market Analyst)

시장 조사, 경쟁사 분석, 가격 전략을 체계적으로 수행하여 구조화된 시장 분석 보고서를 생성합니다. TAM/SAM/SOM 산출, 경쟁사 매핑, 포지셔닝 분석, 고객 세분화, 가격 모델 설계를 포괄적으로 다룹니다.

개요

이 스킬은 시장의 규모와 성장성을 분석하고, 경쟁 구도를 파악하며, 최적의 가격 전략을 수립합니다. 통계청, 업계 리포트, 유사 기업 IR 자료 등 공개 데이터를 활용하여 근거 기반의 시장 분석을 제공합니다.

트리거 키워드

  • 시장조사, TAM, SAM, SOM, 시장 규모
  • 경쟁분석, 경쟁사, 포지셔닝, 차별화
  • 가격전략, 가격 모델, 고객 세분화
  • market research, competitive analysis, pricing strategy

실전 시장 분석 패턴 (한국 2026 시장)

시장 분석의 핵심은 자료 모으기가 아니라 어떤 정보와 관점으로 사업 당위성을 설명할 것인가입니다. 정보의 부족이 아니라 정보의 홍수가 진짜 문제. 2026 한국은 정부 6대 전략산업(AI·바이오·콘텐츠·방산·에너지·첨단제조)으로 자본·정책이 집중되는 환경에서 산업·시장 분석을 수행합니다.

7개 핵심 패턴

① 시장의 크기보다 '구조적 빈틈'을 본다

거대 시장은 이미 경쟁 구조가 고착되어 있어 진입 장벽이 높습니다 — 스타트업에는 기회가 아니라 리스크. 반대로 시장이 작아도 누구도 못 푼 구조적 문제를 발견하고 압도적 1등 구조를 설계할 수 있다면 투자자 시선이 완전히 달라집니다. 투자자는 수십 개 지표가 아니라 유니콘 성장을 믿게 만드는 3-4개의 결정적 포인트에 베팅합니다.

② 3C는 패러다임 시프트 포착 도구

Customer / Competitor / Company를 각각 나열하면 더 이상 전략 도구가 아닙니다. 세 요소가 동시에 이동하며 만드는 구조 변화를 짚어야 전략 프레임워크로 작동합니다.

찾아야 할 것:

  • 시장 사이클 전환 (고성장→저성장, 도입기→성장기 등)
  • 글로벌 표준 vs 로컬 최적화 갭
  • 신규 수요군 등장 (인구·세대·규제 변화)
  • 새 진입 경로 (AI·디지털 전환·구독 모델)

③ Bottom-up 시장 산정 (현장 단위)

초기·성장 단계는 명확하게 상향식 산정이 기준. 산식 구조:

[해당 카테고리 사업체 수] × [영업일/달] × [일일 거래량] × [평균 단가]

이 산식은 시장 크기가 아니라 고객이 어디 있고, 누가 의사결정하며, 현장에서 얼마가 움직이는지 이해하고 있다는 증거입니다. 통계청 KOSIS·한국무역협회 K-stat·중기부 K-스타트업 통계는 보조 근거로만 활용.

④ SAM은 "무엇을 포기했나"의 정의

모든 시장을 공략하겠다는 선언은 전략 부재. SAM 정의 시 함께 명시:

  • 현재 우리 기술·자원으로 도달 가능한 영역
  • 의도적으로 포기한 영역 (해외 인증 18개월·B2C 채널 비용·다른 산업 학습 곡선 등)
  • 1차 진입할 좁은 세그먼트 + 그 이후 확장 경로

"이 팀이 무엇을 안 하기로 결정했는지"가 드러나야 집중 전략의 깊이가 보임.

⑤ 5 Forces로 진입장벽 역이용

산업 위험 점검 체크리스트가 아닌 유리한 위치를 점하기 위한 설계도. 불리한 구조 → 우리 기술·관계로 어떻게 방어선으로 전환되는지가 핵심:

  • 공급자 협상력 강함 → 자체 공급 확보·대체재 개발 시 진입 장벽
  • 대체재 위협 → 우리만의 락인(lock-in)으로 전환
  • 신규 진입자 위협 → 데이터 축적·네트워크 효과로 방어
  • 구매자 협상력 강함 → 솔루션 종합화로 전환 비용 ↑

⑥ 한국 시장 경쟁사 조사 5단계

단계 내용 도구
1 싸울 시장 정의 (현재 vs 미래) 자체 정의
2 DB 기반 누락 없는 리스트업 The VC, 혁신의 숲
3 외형 5종 진단 (체급) 기업가치·매출·MAU·객단가·고객층
4 차별화 포인트 검증 제품·UX 직접 사용
5 현황·방향성 추정 채용·보도자료·SNS

Read the full file on GitHub · 332 lines

Files

What ships with it

4 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 332 lines · 202 tokens per session scan A adabe953af2b

Subscribe to this mod's changes

consult-market is a skill published in the GitHub repository modu-ai/moai-cowork (300 stars, last pushed 9d ago), licensed Apache-2.0. It adds 202 tokens to every session and 3,988 once invoked, about $0.0010 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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