marketing-landing-page-conversion-audit

marketing-landing-page-conversion-audit is a skill for Claude Code from modu-ai/moai-cowork. It costs 285 tokens per session (2,104 once invoked), scanned A, original, Apache-2.0.

A landing-page audit skill that reviews a page URL or screenshot across its main sections, from the first visible area to the final call to action.

In plain words
What is it for?
It is for finding conversion problems, checking whether ad and page messages match, and prioritizing changes to headlines, proof, calls to action, FAQs, and payment steps.
Why use it?
It helps locate whether lost sales come from the advertisement, the page message, weak trust signals, or friction during checkout.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the moai-marketer plugin — 21 skills, 2 agents shipped together

Good fit It is for finding conversion problems, checking whether ad and page messages match, and prioritizing changes to headlines, proof, calls to action, FAQs, and payment steps.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/modu-ai/moai-cowork/marketing-landing-page-conversion-audit
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add modu-ai/moai-cowork --skill marketing-landing-page-conversion-audit
Clone the repo
git clone --depth 1 https://github.com/modu-ai/moai-cowork

Made for: Claude Code.

Or install moai-marketer, the plugin that ships this one along with the rest of its 21 skills, 2 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for marketing-landing-page-conversion-audit

README.md
[![agentmods](https://agentmods.dev/badge/skills/modu-ai/moai-cowork/marketing-landing-page-conversion-audit/github.svg)](https://agentmods.dev/skills/modu-ai/moai-cowork/marketing-landing-page-conversion-audit)
Your own site
<a href="https://agentmods.dev/skills/modu-ai/moai-cowork/marketing-landing-page-conversion-audit"><img src="https://agentmods.dev/badge/skills/modu-ai/moai-cowork/marketing-landing-page-conversion-audit/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for marketing-landing-page-conversion-audit

Your own site · 80×15
<a href="https://agentmods.dev/skills/modu-ai/moai-cowork/marketing-landing-page-conversion-audit"><img src="https://agentmods.dev/badge/skills/modu-ai/moai-cowork/marketing-landing-page-conversion-audit.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 285 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,104 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00285 $0.02104
Opus 5 $0.00143 $0.01052
Sonnet 5 $0.00057 $0.00421
Haiku 4.5 $0.00028 $0.00210

Measured 8d ago against content hash 43a1c2b95f39, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

marketing-landing-page-conversion-audit scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 8d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/moai-marketer/skills/marketing-landing-page-conversion-audit/SKILL.md · 153 lines

How it starts

The opening of the file, as written. The whole thing — 153 lines — stays where its author put it; the contents beside it link to each section on GitHub.

랜딩페이지 전환율 진단 (Landing Page Conversion Audit)

개요

기존 랜딩페이지 URL 또는 스크린샷을 입력받아 6섹션 구조·전환율 진단·개선 처방을 자동 생성합니다.

책임 한 줄: 랜딩 URL/스크린샷 + 광고 성과 데이터 입력 → 6섹션 점수 + 이탈 원인 분기 + 우선순위 처방 자동 생성.

랜딩페이지 6섹션 구조

심리 흐름을 따른 표준 구조:

섹션 역할 진단 항목
1. 히어로 스크롤 없이 보이는 영역 헤드라인·비주얼·CTA 동시 노출, 메시지 일치
2. 문제 공감 "이 페이지는 나를 이해한다" 타겟 고통을 그들의 언어로 묘사
3. 가치 증명 기능이 아닌 결과로 Before/After·구체 수치·시연 영상
4. 사회적 증거 CTA 직전 가장 강하게 실명+사진 후기, 구매자 수
5. CTA 가치+신뢰 후 방아쇠 당기기 불안해소 문구·간편결제·앵커링
6. FAQ 마지막 망설임 제거 CS 자주 묻는 질문 5-7개

워크플로우 — 진단 분기

광고 + 랜딩 데이터를 비교해 어디에 문제가 있는지 자동 판정:

[Step 1] CTR 측정
   ├─ CTR 낮음 → 광고 문제 (랜딩을 건드리기 전에 크리에이티브·타겟 먼저 수정)
   └─ CTR 높음 → 랜딩 진단으로 진행
       ↓
[Step 2] CVR 측정
   ├─ CVR 낮음 → 랜딩 문제
   │      ① 메시지 일치 확인 (광고 헤드라인 ↔ 랜딩 히어로)
   │      ② 히어로 수정
   │      ③ 불안해소 문구 추가
   │      → 가장 빠른 효과: 'CTA 아래 불안해소 문구 한 줄'만 추가해도 10~20% 상승
   └─ CVR 높음 → 다음 단계
       ↓
[Step 3] 장바구니 이탈률 측정
   ├─ 장바구니 이탈 높음 → 결제 마찰 문제
   │      ① 간편결제 추가 (카카오페이·토스페이)
   │      ② 배송비 정책 변경 (무료배송)
   │      ③ 결제 단계 축소 (3-2-1 클릭)
   └─ 장바구니 이탈 낮음 → 전체 OK

가장 빠른 전환율 개선 3종

1. CTA 아래 불안 해소 문구 (전환율 10-20% ↑)

[CTA 버튼: 구매하기]
   ↓ 바로 아래
"30일 이내 이유 불문 환불 보장"

→ 제로 리스크 편향 (90% 환불보다 100% 환불이 훨씬 강함)

2. 메시지 일치 (인지 부조화 제거)

광고 헤드라인과 랜딩 히어로 첫 줄이 동일한 단어여야 함.

광고 랜딩 첫 줄 일치 여부
"30시간 배터리 무선이어폰" "30시간 배터리, 출퇴근 한 번 충전으로 OK"
"다이어트 가루 30% 할인" "건강한 영양 식단 — 슬림업" ❌ (단어 일치 X)

3. 간편결제 (모바일 필수)

신용카드 16자리 입력 vs 카카오페이 버튼 하나의 심리적 무게는 완전히 다름. 모바일에서 간편결제는 선택이 아니라 필수.

트리거 키워드

랜딩 진단, 랜딩페이지 진단, 전환율 낮음, CTR CVR, 장바구니 이탈, 메시지 일치, 6섹션 구조, 히어로 섹션, 불안해소 문구, CTA 개선, 간편결제 추가, 결제 마찰, 인지 부조화

입력·출력

입력 슬롯

항목 필수 예시
랜딩페이지 URL 또는 스크린샷 필수 자사몰·메타·구글 광고 랜딩
광고 CTR 권장 0.8%
랜딩 CVR 권장 1.2%
장바구니 이탈률 권장 65%
광고 헤드라인 필수 메시지 일치 검증용
타겟 페르소나 권장 commerce-jtbd-persona 산출물

출력 (진단 보고서)

Read the full file on GitHub · 153 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 8d ago First seen · 153 lines · 285 tokens per session scan A 43a1c2b95f39

Subscribe to this mod's changes

marketing-landing-page-conversion-audit is a skill published in the GitHub repository modu-ai/moai-cowork (300 stars, last pushed 9d ago), licensed Apache-2.0. It adds 285 tokens to every session and 2,104 once invoked, about $0.0014 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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