churn-prevention

churn-prevention is a skill for Claude Code from MoizIbnYousaf/marketing-cli. It costs 159 tokens per session (2,767 once invoked), scanned A, original, MIT.

A marketing workflow for reducing customer churn, meaning the rate at which users stop paying for or using a product. It covers warning signs, cancellation screens, failed-payment emails, and campaigns to win back former users.

In plain words
What is it for?
Use it to design health signals, cancel flows, save offers, payment-retry emails, retention triggers, and 90-day win-back campaigns.
Why use it?
It helps businesses respond at different points before, during, and after a customer leaves instead of treating every cancellation the same way.

Skill for Claude Code

Written for Claude Code: allowed-tools in frontmatter.

Part of the marketing-cli plugin — 88 skills, 9 commands, 1 hook, 2 MCP servers shipped together

Good fit Use it to design health signals, cancel flows, save offers, payment-retry emails, retention triggers, and 90-day win-back campaigns.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/moizibnyousaf/marketing-cli/churn-prevention
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add MoizIbnYousaf/marketing-cli --skill churn-prevention
Clone the repo
git clone --depth 1 https://github.com/MoizIbnYousaf/marketing-cli

Made for: Claude Code.

Or install marketing-cli, the plugin that ships this one along with the rest of its 88 skills, 9 commands, 1 hook, 2 MCP servers.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for churn-prevention

README.md
[![agentmods](https://agentmods.dev/badge/skills/moizibnyousaf/marketing-cli/churn-prevention/github.svg)](https://agentmods.dev/skills/moizibnyousaf/marketing-cli/churn-prevention)
Your own site
<a href="https://agentmods.dev/skills/moizibnyousaf/marketing-cli/churn-prevention"><img src="https://agentmods.dev/badge/skills/moizibnyousaf/marketing-cli/churn-prevention/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for churn-prevention

Your own site · 80×15
<a href="https://agentmods.dev/skills/moizibnyousaf/marketing-cli/churn-prevention"><img src="https://agentmods.dev/badge/skills/moizibnyousaf/marketing-cli/churn-prevention.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 159 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,767 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00159 $0.02767
Opus 5 $0.00079 $0.01384
Sonnet 5 $0.00032 $0.00553
Haiku 4.5 $0.00016 $0.00277

Measured 10d ago against content hash 157edc83ade2, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

churn-prevention scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/churn-prevention/SKILL.md · 307 lines

How it starts

The opening of the file, as written. The whole thing — 307 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Churn Prevention

Purpose

Reduce churn across three stages: before they want to leave (health scoring + proactive outreach), while they're leaving (cancel flow + save offers), and after they've left (win-back campaigns). Plus dunning sequences for involuntary churn from failed payments.

Reads

  • brand/audience.md — Personas, pain points, what they value most
  • brand/positioning.md — Value props for reinforcement in save offers and win-back copy
  • brand/voice-profile.md — Brand voice for all cancel flow and email copy

Brand Integration

  • audience.md — Churn signals vary by persona. Power users churn from missing features; casual users churn from confusion. Tailor intervention messaging to the persona's primary motivation.
  • positioning.md — Save offers and win-back copy should reinforce the brand's core value proposition, not just offer discounts. Remind users of the specific value they're losing.
  • voice-profile.md — Cancel flow copy must match brand voice. A playful brand says 'We'll miss you! Here's what you'll lose...' A professional brand says 'Before you go, here's a summary of your account value.' Win-back emails must sound like the brand, not like a desperate ex.

Workflow

Step 1: Analyze Churn Triggers

Identify and categorize churn drivers:

Voluntary Churn (they chose to leave):

Trigger Signal Intervention Window
Not using core feature <2 logins/week for 2 weeks Early — usage prompt
Price sensitivity Viewed pricing page after billing Pre-renewal — value reinforcement
Missing feature Feature request + competitor mention Medium — roadmap update
Poor onboarding Never completed setup Immediate — guided help
Support frustration Multiple tickets, low CSAT Immediate — escalation
Outgrew the product Hitting limits frequently Pre-churn — upgrade path
Champion left Key user deactivated Immediate — new champion onboarding

Read the full file on GitHub · 307 lines

Files

What ships with it

3 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 307 lines · 159 tokens per session scan A 157edc83ade2

Subscribe to this mod's changes

churn-prevention is a skill published in the GitHub repository MoizIbnYousaf/marketing-cli (31 stars, last pushed 23d ago), licensed MIT. It adds 159 tokens to every session and 2,767 once invoked, about $0.0008 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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