deepen-plan

/deepen-plan — Plan Enhancement with Parallel Research

The second pass. Takes an existing marketing plan and strengthens it with targeted research — audience data, competitive intel, keyword gaps — then merges findings back in.

For brand memory protocol, see /cmo rules/brand-memory.md.

On Activation

1. Read brand/ files if they exist (voice-profile.md, audience.md, competitors.md, positioning.md, keyword-plan.md). They enhance but never gate.
2. Identify the plan to deepen — the user will either point to a file or have one in context.

Phase 0: Assess the Plan

Read the existing plan and classify it:

Plan Type	Signals	Common Gaps
Brand strategy	Voice, positioning, values	Missing audience data, no competitive differentiation
Campaign brief	Timeline, channels, messages	Vague audience, no keyword backing, weak positioning
Content calendar	Topics, dates, channels	No keyword research, missing distribution strategy
Launch plan	Timeline, milestones, channels	No competitive landscape, missing pricing context
Brainstorm output	Approaches, recommendations	Everything — brainstorms are directional, not researched

If no plan is found or provided: "I need an existing plan to deepen. Either point me to a file or run /brainstorm or /launch-strategy first to create one."

If the plan is embedded in conversation context (not a file): extract the key sections and work with them inline. Note in the handoff that the deepened plan should be saved to a file.

Phase 1: Gap Analysis

Score the plan across 5 dimensions. For each, rate as strong, weak, or missing:

### Plan Gap Analysis

| Dimension | Status | Evidence |
|-----------|--------|----------|
| Audience clarity | [strong/weak/missing] | [What the plan says or doesn't] |
| Competitive positioning | [strong/weak/missing] | [What the plan says or doesn't] |
| Keyword/search strategy | [strong/weak/missing] | [What the plan says or doesn't] |
| Distribution plan | [strong/weak/missing] | [What the plan says or doesn't] |
| Success metrics | [strong/weak/missing] | [What the plan says or doesn't] |