Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add MoizIbnYousaf/marketing-cli --skill direct-response-copygit clone --depth 1 https://github.com/MoizIbnYousaf/marketing-cliWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/moizibnyousaf/marketing-cli/direct-response-copy)<a href="https://agentmods.dev/skills/moizibnyousaf/marketing-cli/direct-response-copy"><img src="https://agentmods.dev/badge/skills/moizibnyousaf/marketing-cli/direct-response-copy/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/moizibnyousaf/marketing-cli/direct-response-copy"><img src="https://agentmods.dev/badge/skills/moizibnyousaf/marketing-cli/direct-response-copy.svg" alt="Reviewed on agentmods" width="80" height="20"></a>- NVIDIA SkillSpector pass
What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00128 | $0.04186 |
| Opus 5 | $0.00064 | $0.02093 |
| Sonnet 5 | $0.00026 | $0.00837 |
| Haiku 4.5 | $0.00013 | $0.00419 |
Grade A, and why
direct-response-copy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 405 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Note: Examples below use fictional brands (Acme, Lumi, Helm). Replace with your own brand context.
Direct Response Copy
Here's what separates copy that converts from copy that just exists: the good stuff sounds like a person talking to you. Not a marketing team. Not a guru. Not a robot. A person who figured something out and wants to share it.
That's what this skill does. It writes copy that feels natural while deploying the persuasion principles that actually work. The reader shouldn't notice the technique. They should just find themselves nodding along and clicking the button.
Modes
This skill operates in three modes. Select based on what the user needs:
| Mode | When to Use | Trigger Phrases |
|---|---|---|
| Generate (default) | Write new copy from scratch | "write copy," "landing page," "headlines," "sales copy," "social post" |
| Cold-email | B2B cold outreach, prospecting sequences | "cold email," "cold outreach," "prospecting email," "nobody's replying" |
| Edit | Review and improve existing copy | "edit this copy," "review my copy," "tighten this up," "copy sweep," "proofread" |
On Activation
- Read
brand/voice-profile.mdif it exists — match tone, vocabulary, rhythm - Read
brand/positioning.mdif it exists — use the chosen angle as the copy's foundation - Read
brand/audience.mdif it exists — match awareness level to headline approach - Read
brand/creative-kit.mdif it exists — visual consistency for landing pages - If
brand/does not exist, proceed without it. This skill works standalone. - Read
brand/landscape.mdif it exists — check the Claims Blacklist before making ecosystem or competitive claims. If stale (>14 days) or missing, warn that market claims may be outdated. - Check
marketing/campaigns/for existing copy — if found, ask: revise, add new, or start fresh?
The Core Principle
Write like you're explaining to a smart friend who's skeptical but curious. Back up every claim with specifics. Make the transformation viscerally clear.
What ships with it
7 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 9d ago First seen · 405 lines · 128 tokens per session scan A 93cde33444e9
direct-response-copy is a skill published in the GitHub repository MoizIbnYousaf/marketing-cli (31 stars, last pushed 22d ago), licensed MIT. It adds 128 tokens to every session and 4,186 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.
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