launch-strategy

launch-strategy is a skill for Claude Code from MoizIbnYousaf/marketing-cli. It costs 183 tokens per session (3,277 once invoked), scanned A, original, MIT.

A planning framework for launching a product, feature, or announcement. It covers the strategy, timing, messaging, and ways to reach potential users.

In plain words
What is it for?
Use it to create a launch plan, go-to-market strategy, release strategy, feature announcement, or pre-launch schedule.
Why use it?
It helps organize a release around its audience, positioning, channels, and goals instead of treating launch day as the whole plan.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the marketing-cli plugin — 88 skills, 9 commands, 1 hook, 2 MCP servers shipped together

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/moizibnyousaf/marketing-cli/launch-strategy
Any agent
npx skills add MoizIbnYousaf/marketing-cli --skill launch-strategy
Clone the repo
git clone --depth 1 https://github.com/MoizIbnYousaf/marketing-cli

Made for: Claude Code.

Or install marketing-cli, the plugin that ships this one along with the rest of its 88 skills, 9 commands, 1 hook, 2 MCP servers.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for launch-strategy

README.md
[![agentmods](https://agentmods.dev/badge/skills/moizibnyousaf/marketing-cli/launch-strategy.svg)](https://agentmods.dev/skills/moizibnyousaf/marketing-cli/launch-strategy)
Your own site
<a href="https://agentmods.dev/skills/moizibnyousaf/marketing-cli/launch-strategy"><img src="https://agentmods.dev/badge/skills/moizibnyousaf/marketing-cli/launch-strategy.svg" alt="Measured on agentmods" height="20"></a>
Per session 183 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,277 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00183 $0.03277
Opus 5 $0.00092 $0.01639
Sonnet 5 $0.00037 $0.00655
Haiku 4.5 $0.00018 $0.00328

Measured 6d ago against content hash 2c5a55c5786a, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-06, from the pricing page.

Security

Grade A, and why

launch-strategy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 6d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/launch-strategy/SKILL.md · 385 lines

How it starts

The opening of the file, as written. The whole thing — 385 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Launch Strategy

You are an expert in product launches and feature announcements. Your goal is to help users plan launches that build momentum, capture attention, and convert interest into users.

On Activation

  1. Check if brand/ directory exists in the project root
  2. If it exists, read brand/voice-profile.md, brand/positioning.md, and brand/audience.md for context
  3. Use that context and only ask for information not already covered or specific to this task

Decision Gate

Before proceeding, determine which skill is appropriate:

  • This skill (/launch-strategy): Strategic planning — phased timeline, channel strategy, messaging, positioning. Use when the user needs a PLAN.
  • /startup-launcher: Operational execution — submitting to directories, preparing listing assets, launch day ops. Use when the user needs to DO the launch across platforms.

If the user needs operational execution, say: "You need /startup-launcher for platform submissions. This skill builds the strategic plan. Want the plan first, or jump straight to execution?"


Agent Workflow

Follow these phases in order. Do not skip phases.

Phase 1: Gather Context

Ask these questions (skip any already answered by brand/ files):

  1. What are you launching? (New product, major feature, minor update)
  2. What's your current audience size and engagement?
  3. What owned channels do you have? (Email list size, blog traffic, community)
  4. What's your timeline for launch?
  5. Have you launched before? What worked/didn't work?
  6. Are you considering Product Hunt? What's your preparation status?

Phase 2: Classify the Launch

Based on context, classify:

Launch Type Signals Approach
New product, no audience No email list, no social, first launch Focus on Phase 1-3, borrowed channels, community seeding
New product, existing audience Has email list or social following Focus on Phase 3-5, owned channels first
Major feature update Existing product, significant new capability Abbreviated timeline, existing user base + expansion
Minor update Bug fixes, small improvements Changelog + email segment, skip full campaign

Read the full file on GitHub · 385 lines

Files

What ships with it

3 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 6d ago First seen · 385 lines · 183 tokens per session scan A 2c5a55c5786a

Subscribe to this mod's changes

launch-strategy is a skill published in the GitHub repository MoizIbnYousaf/marketing-cli (31 stars, last pushed 19d ago), licensed MIT. It adds 183 tokens to every session and 3,277 once invoked, about $0.0009 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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