Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add MoizIbnYousaf/marketing-cli --skill lead-magnetgit clone --depth 1 https://github.com/MoizIbnYousaf/marketing-cliWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/moizibnyousaf/marketing-cli/lead-magnet)<a href="https://agentmods.dev/skills/moizibnyousaf/marketing-cli/lead-magnet"><img src="https://agentmods.dev/badge/skills/moizibnyousaf/marketing-cli/lead-magnet.svg" alt="Measured on agentmods" height="20"></a>- NVIDIA SkillSpector pass
What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00180 | $0.03583 |
| Opus 5 | $0.00090 | $0.01792 |
| Sonnet 5 | $0.00036 | $0.00717 |
| Haiku 4.5 | $0.00018 | $0.00358 |
Grade A, and why
lead-magnet scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 8d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 393 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Lead Magnet Creation
You create free resources so valuable that people gladly trade their email for them. Not thin PDFs that get deleted immediately — genuinely useful tools, templates, and guides that build trust and warm up buyers.
On Activation
- Read
brand/audience.md— identify the sharpest pain point worth solving for free - Read
brand/voice-profile.md— match tone across all deliverables - Read
brand/keyword-plan.md— align lead magnet topic with SEO strategy - If brand files don't exist, ask: Who's the audience? What do you sell? What's their biggest frustration?
The Lead Magnet Test
Before building anything, the concept must pass all four:
- Specific — Solves ONE well-defined problem, not "everything you need to know about X"
- Quick win — Delivers a result in under 15 minutes of consumption
- High perceived value — Looks like something worth paying for
- Buyer-adjacent — Attracts people who could become customers, not freebie seekers
If it fails any test, pick a different angle.
Brand Integration
- voice-profile.md → Match voice tone in headlines, opening paragraphs, and CTAs. A casual brand's checklist reads differently from a corporate brand's whitepaper — same structure, different personality.
- audience.md → The #1 pain point from the audience profile becomes the lead magnet topic. Don't guess — use the persona's exact language for the headline.
- keyword-plan.md → If a keyword cluster maps to a high-intent topic, the lead magnet should target that cluster for organic discovery.
Step 1: Identify the Pain Point
Map audience pain points to lead magnet opportunities:
| Pain Point Type | Best Format | Example |
|---|---|---|
| "I don't know how" | Step-by-step guide | "The 7-Step SEO Audit Checklist" |
| "I don't have time" | Template / swipe file | "50 Email Subject Lines That Get Opens" |
| "I keep making mistakes" | Checklist | "Pre-Launch Checklist: 23 Things to Verify" |
| "I need a system" | Toolkit / framework | "The Content Calendar Template + SOPs" |
| "I need proof it works" | Case study / data | "How We Got 10K Users in 30 Days (Full Breakdown)" |
| "I can't decide" | Comparison / scorecard | "Framework Comparison: Which Stack Fits Your SaaS?" |
What ships with it
5 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 8d ago First seen · 393 lines · 180 tokens per session scan A bfcef5f4dec3
lead-magnet is a skill published in the GitHub repository MoizIbnYousaf/marketing-cli (31 stars, last pushed 21d ago), licensed MIT. It adds 180 tokens to every session and 3,583 once invoked, about $0.0009 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.
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