marketing-psychology

marketing-psychology is a skill for Claude Code from MoizIbnYousaf/marketing-cli. It costs 174 tokens per session (3,905 once invoked), scanned A, original, MIT.

A reference guide for applying behavioral psychology and ethical persuasion to marketing copy and user experiences. It is used by other skills to improve assets such as landing pages, emails, ads, calls to action, pricing pages, and onboarding flows.

In plain words
What is it for?
Use it when creating or revising marketing copy or user experiences that need clearer psychological reasoning, audience-appropriate persuasion, or research-grounded before-and-after rewrites.
Why use it?
It explains why certain messages and framings may persuade people, so another skill can make more informed copy and UX decisions.

Skill for Claude Code

Written for Claude Code: allowed-tools in frontmatter.

Part of the marketing-cli plugin — 88 skills, 9 commands, 1 hook, 2 MCP servers shipped together

Good fit Use it when creating or revising marketing copy or user experiences that need clearer psychological reasoning, audience-appropriate persuasion, or research-grounded before-and-after rewrites.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/moizibnyousaf/marketing-cli/marketing-psychology
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add MoizIbnYousaf/marketing-cli --skill marketing-psychology
Clone the repo
git clone --depth 1 https://github.com/MoizIbnYousaf/marketing-cli

Made for: Claude Code.

Or install marketing-cli, the plugin that ships this one along with the rest of its 88 skills, 9 commands, 1 hook, 2 MCP servers.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for marketing-psychology

README.md
[![agentmods](https://agentmods.dev/badge/skills/moizibnyousaf/marketing-cli/marketing-psychology/github.svg)](https://agentmods.dev/skills/moizibnyousaf/marketing-cli/marketing-psychology)
Your own site
<a href="https://agentmods.dev/skills/moizibnyousaf/marketing-cli/marketing-psychology"><img src="https://agentmods.dev/badge/skills/moizibnyousaf/marketing-cli/marketing-psychology/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for marketing-psychology

Your own site · 80×15
<a href="https://agentmods.dev/skills/moizibnyousaf/marketing-cli/marketing-psychology"><img src="https://agentmods.dev/badge/skills/moizibnyousaf/marketing-cli/marketing-psychology.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 174 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,905 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00174 $0.03905
Opus 5 $0.00087 $0.01953
Sonnet 5 $0.00035 $0.00781
Haiku 4.5 $0.00017 $0.00391

Measured 12d ago against content hash d5e8a1bffda4, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

marketing-psychology scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/marketing-psychology/SKILL.md · 376 lines

How it starts

The opening of the file, as written. The whole thing — 376 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Marketing Psychology

Purpose

This is a KNOWLEDGE skill. It does not produce standalone deliverables. Instead, it enhances any marketing asset — landing pages, emails, ads, CTAs, pricing pages, onboarding flows — by applying behavioral psychology principles that increase persuasion and conversion.

When another skill produces copy or UX, this skill provides the psychological layer: why certain framings work, which biases to apply, and specific before/after rewrites grounded in research.

No Reads/Writes

This skill is pure reference. It reads no brand files and writes no outputs. It is applied ON TOP of other skills' work.

Brand Context Enhancement

While this skill reads no files itself, the calling skill should provide brand context when available:

  • audience.md -> Knowing the audience helps select the right social proof type (peer testimonials for B2B, user statistics for consumer), the right authority signals (industry certifications for enterprise, founder story for indie), and the right scarcity framing (launch pricing for startups, seat limits for teams).
  • voice-profile.md -> Brand voice affects HOW principles are applied. A playful brand uses conversational loss aversion ("Don't miss out on..."). A professional brand uses data-driven framing ("Companies without X lose an average of...").
  • positioning.md -> Premium positioning supports authority and anchoring. Challenger positioning supports liking and social proof from peers.

When calling this skill, pass relevant brand context so principles are applied in voice, not generically.

Workflow

Step 1: Identify the Asset Type

Determine what marketing asset is being optimized:

  • Landing page (hero, body, CTA)
  • Email (subject, body, CTA)
  • Ad copy (headline, description, creative)
  • Pricing page (tiers, anchoring, CTA)
  • Onboarding flow (screens, copy, nudges)
  • Social post (hook, body, CTA)
  • Cancel flow (retention, objection handling)
  • Sales page (long-form persuasion)

Step 2: Select Applicable Principles

Read the full file on GitHub · 376 lines

Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 376 lines · 174 tokens per session scan A d5e8a1bffda4

Subscribe to this mod's changes

marketing-psychology is a skill published in the GitHub repository MoizIbnYousaf/marketing-cli (31 stars, last pushed today), licensed MIT. It adds 174 tokens to every session and 3,905 once invoked, about $0.0009 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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