positioning-angles

On Activation

1. Check if brand/ directory exists in the project root.
2. If it does, read available files: voice-profile.md, positioning.md, audience.md, creative-kit.md, stack.md, learnings.md.
3. Apply any loaded brand context to enhance output quality.
4. If brand/ does not exist, proceed without it — this skill works standalone.
5. Read brand/landscape.md if it exists — check the Claims Blacklist before making ecosystem or competitive claims. If stale (>14 days) or missing, warn that market claims may be outdated.

Note: Examples below use fictional brands (Acme, Lumi, Helm). Replace with your own brand context.

Positioning & Angles

The same product can sell 100x better with a different angle. Not a different product. Not better features. Just a different way of framing what it already does.

This skill finds those angles.

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Brand memory integration

Reads: audience.md, competitors.md, voice-profile.md (if they exist)

On invocation, check for ./brand/ and load available context:

1. Check for ./brand/positioning.md -- if it exists, this is an update session:

   • Read the existing positioning file
   • Display the current primary angle and any saved alternatives
   • Ask: "You already have positioning on file. Do you want to refine it with fresh data, or start from scratch?"
   • "Refine" -- load existing angles, run competitive search for new data, suggest adjustments to current positioning based on what has changed in the market
   • "Start fresh" -- run the full process below as if no positioning exists

2. Load audience.md (if exists):

   • Use audience segments, pain points, and language patterns to inform angle generation
   • Show: "I see your audience profile -- [brief summary]. Using that to shape angles."

3. Load competitors.md (if exists):

   • Use known competitors as starting seeds for the competitive web search step
   • Show: "I found [N] competitors in your brand memory. Starting search from there."