seo-content

/seo-content -- Publication-Ready SEO Content

SEO content has a reputation problem. Most of it is low-value -- keyword-stuffed, AI-sounding, says nothing new. It ranks for a month, then dies.

This skill creates content that ranks AND builds trust. Content that sounds like an expert sharing what they know, not a content mill churning out filler.

The goal: Would someone bookmark this? Would they share it? Would they come back?

If yes, Google will reward it. If no, no amount of optimization saves it.

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On Activation

1. Read brand/ directory: load voice-profile.md, keyword-plan.md, audience.md, positioning.md, competitors.md, learnings.md if present.
2. Show what loaded:

   Brand context loaded:
   ├── Voice Profile   ✓ "{tone summary}"
   ├── Keyword Plan    ✓ {N} pillars, {N} briefs
   ├── Audience        ✓ "{audience summary}"
   ├── Positioning     ✓ "{primary angle}"
   ├── Competitors     ✓ {N} competitors profiled
   └── Learnings       ✓ {N} entries
   

3. If files missing, note suggestions at the end (e.g., run /brand-voice).
4. Check for existing content file at ./campaigns/content/{keyword-slug}.md.
   • If exists --> Content Refresh Mode (see below).
   • If not --> Full Creation Mode.
5. Determine mode: Single article or Scale mode (programmatic SEO).
6. Read brand/landscape.md if it exists — check the Claims Blacklist before making ecosystem or competitive claims. If stale (>14 days) or missing, warn that market claims may be outdated.

Prioritization (defer to seo-machine's publishing order)

When the user asks "what should I write next?" — the answer follows seo-machine's conversion-intent-first publishing order, not "whatever has highest volume":

Order	Pattern	Why
1	/alternatives/[competitor]	Highest conversion intent — reader is already in market
2	/compare/[a]-vs-[b]	Be the third option in any two-vendor comparison
3	/for/[use-case] and /for/[audience]	JTBD without competitor name — high TP/volume ratio
4	Long-form playbooks (this skill's wheelhouse)	Authority + AI-citation + inbound link draw
5	Generic blog posts	Lowest conversion — defer until ~10 indexed pages exist