brand-brief

Brand Brief

Produce a portable, factual summary of a user's real business — pulled from their own Mora account, not written from a guess — for use in work that happens outside Mora entirely. The brief itself is the deliverable here, not a step toward writing new social content.

When to use this

Trigger when the user wants their brand facts summarized or handed off for use elsewhere: briefing a designer or freelancer, prepping a pitch or investor update, writing ad copy on a platform Mora doesn't touch, or any variant of "what does my brand actually sell / sound like." This is distinct from the content-performance-audit skill (which is about what has performed) and from ordinary content drafting inside Mora (which should call get_brand_profile itself as a grounding step, not go through this skill).

Procedure

1. Call get_brand_profile — business name, what it sells, who it sells to, and its voice.
2. Call list_products (no search filter, default limit) to pull the current catalogue.
3. Assemble a single brief with these sections, using only what the tools returned:
   • Business — name, one-line description of what it sells, from get_brand_profile.
   • Audience — who it sells to, verbatim from what the tool returned, not elaborated.
   • Voice — the brand voice as described, quoted or closely paraphrased, not reinvented.
   • Catalogue — a compact list of products from list_products: title, price (min_price), and a short line from description if present. If the user asked about a specific product or category, call list_products again with a search substring instead of filtering a full list by eye.
4. Keep the brief tight and copy-pasteable — this is meant to be dropped into an email, a doc, or a prompt for other work, not read as a report. Do not pad it with commentary or marketing language of your own; the value is that every fact in it is real.

Honest emptiness

If get_brand_profile returns thin or missing fields, say plainly which facts are not on record in Mora — do not invent a name, description, audience, or voice to fill a gap. A missing brand profile means brand setup hasn't been completed in Mora, not that the business has no identity; say that directly and suggest completing it in Mora rather than guessing on the user's behalf.