campaign-plan

Campaign Plan

Create a campaign plan from the user's real Mora AI context. This skill creates a proposed plan in the conversation; it does not create projects, schedule posts, publish content, set ad budgets, or change any account state.

When to use this

Use for a launch plan, content calendar, campaign direction, or a request to decide what to create next. Do not use it for a single piece of copy, a performance audit, or checking whether an existing plan was executed. Route those requests to paid-ad-copy, content-performance-audit, or content-gap-check.

Procedure

1. Call get_brand_profile first. Use it as the factual baseline for the business, voice, audience, and offerings.
2. Call list_projects and list_posts to understand commitments already planned, drafted, scheduled, and published. Do not propose a calendar that silently duplicates active work.
3. Call list_audiences and list_content_angles to choose a target audience and a small set of grounded messages. If those results are thin, identify the missing context instead of inventing personas or pain language.
4. Call get_post_performance when there is published-history data. Use it to prioritize proven themes or formats, but do not claim it establishes causation.
5. Call list_products only when the campaign needs catalogue facts. Use returned product names, prices, and descriptions exactly; an empty result means no connected catalogue context is available.
6. Ask for the campaign objective, time horizon, primary platform, offer, and CTA when they are not supplied. State any assumptions that remain after the question.
7. Produce a plan with a specific objective, audience, angle sequence, content inventory, cadence, CTA logic, evidence used, and open decisions. Separate recommended organic posts from paid-ad variants; the public connection can draft copy but cannot create or manage campaigns.

Quality bar

• Every recommendation must trace to account data, a user-provided goal, or a clearly labeled assumption.
• Do not use a scheduled post as evidence that it was published or performed.
• Do not invent a product, offer, price, audience, metric, landing page, or platform capability.
• Keep the plan useful to a human operator: a concise table or ordered sequence is better than generic campaign language.