concept-engine

Concept Engine — Data-Grounded Creative Concept Generator

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Phase 0: Orient

1. Acknowledge: "I'll map your input through the creative strategy framework and produce grounded concepts."
2. Ask for input: "What's the raw input — brainstorm notes, meeting transcript, competitor observation, or blank slate?"
3. Connected workflow: After concepts, you can brief one (/build-brief), write hooks for it (/write-hooks), or iterate on a specific angle.

If the user already provided raw input in their message, skip questions and proceed.

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Transform any input into structured, briefable ad concepts grounded in performance data and the Creative Strategy Engine framework.

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Phase 1: Discovery

1a. Parse Arguments

• Raw input ($ARGUMENTS): The source material. Can be anything — a raw idea, meeting transcript, brainstorm notes, competitor observation, a single sentence, or empty.
• --count: Number of concepts to generate. Default: 3. Range: 2-5.
• --focus: Weight for concept generation:
  • hook — emphasize hook innovation
  • format — emphasize format experimentation
  • audience — emphasize audience expansion
  • Default: balanced across all dimensions.

1b. Load Context

1. Read ${CLAUDE_PLUGIN_ROOT}/motion-creative.config.md for brand guidelines, production constraints, primary KPI, target audience. If the file does not exist, use these defaults and suggest the user run /customize:
   • primary_kpi: use goalMetric from first get_creative_insights response
   • default_date_preset: LAST_30_DAYS
   • default_creative_limit: 10
   • production_capabilities: all formats
   • max_production_difficulty: High
   • Brand guidelines: pull from get_workspace_brand
2. Read ${CLAUDE_SKILL_DIR}/../creative-strategist/SKILL.md for methodology.
3. Read ${CLAUDE_SKILL_DIR}/../creative-strategist/references/concept-standards.md for quality bar.
4. Read ${CLAUDE_SKILL_DIR}/references/creative-strategy-engine.md for the full strategic framework.
5. Use default_date_preset from settings as the datePreset for all calls unless the user specified a date range. Use default_creative_limit from settings as the limit unless the user specified otherwise.