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create-concepts

create-concepts is a skill for Claude Code from Motion-Creative/motion-creative-plugin. It costs 68 tokens per session (2,233 once invoked), scanned A, original, MIT.

A command for generating two to five advertising concepts from performance data and competitor information.

In plain words
What is it for?
Use it to request ad concepts focused on hooks, formats, or audiences, then develop a selected idea into a brief or write hooks for it.
Why use it?
It turns account results and competitive signals into specific ideas instead of leaving the team with a broad brainstorming task.

Skill for Claude Code

Written for Claude Code: allowed-tools in frontmatter. Also seen: model in frontmatter; names the AskUserQuestion tool.

Runs only inside its plugin — its command needs a path that Claude Code sets for a plugin’s own hooks and for nothing else. Install the plugin, not this.

Part of the motion-creative plugin — 17 skills, 1 MCP server shipped together

not rated 24repo 4mo ago A scan 68 tokens original MIT

Good fit Use it to request ad concepts focused on hooks, formats, or audiences, then develop a selected idea into a brief or write hooks for it.

Compare 6 skills from other repositories ↓
View source ↗ Motion-Creative/motion-creative-plugin
Install

Getting it into your agent

This one installs as part of its plugin. Adding the marketplace and installing the plugin brings it with everything else the plugin ships.

Claude Code
/plugin marketplace add Motion-Creative/motion-creative-plugin
Claude Code
/plugin install motion-creative

Made for: Claude Code.

Or install motion-creative, the plugin that ships this one along with the rest of its 17 skills, 1 MCP server.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

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README.md
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Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

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Per session 68 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,233 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00068 $0.02233
Opus 5.5 $0.00027 $0.00893
Sonnet 5.5 $0.00014 $0.00447
Haiku 4.5 $0.00007 $0.00223

Measured 1mo ago against content hash e92d429d08d5, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

create-concepts scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Plugin/skills/create-concepts/SKILL.md · 194 lines

How it starts

The opening of the file, as written. The whole thing — 194 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Create Concepts

Generate data-driven creative concepts that bridge analysis to action. Every concept is grounded in performance data, informed by competitor intelligence, and specific enough to brief. Uses the creative-strategist skill methodology and concept quality standards.

Phase 0: Orient

  1. Acknowledge: "I'll generate ad concepts grounded in what's actually performing in your account."
  2. Ask direction: "Any specific focus — hook-focused, format-focused, audience-focused? Or should I find the gaps and fill them?"
  3. Connected workflow: After concepts, you can brief one (/build-brief), write hooks for it (/write-hooks), or go deeper on a specific angle.

If the user already specified the direction (e.g., "give me 3 UGC concepts focused on hooks"), skip questions and deliver.

Phase 1: Setup

1a. Parse Arguments

  • --count: Number of concepts to generate. Default: 3. Range: 2-5.
  • --focus: Optional weight for concept generation:
    • hook — emphasize hook innovation (new opening approaches)
    • format — emphasize format experimentation (new visual structures)
    • audience — emphasize audience expansion (new segments to target)

If no focus is specified, balance across all dimensions.

1b. Load Settings & Auth

  1. Read ${CLAUDE_PLUGIN_ROOT}/motion-creative.config.md for org-specific configuration. If the file does not exist, use these defaults and suggest the user run /customize:
    • primary_kpi: use goalMetric from first get_creative_insights response
    • default_date_preset: LAST_30_DAYS
    • default_creative_limit: 10
    • production_capabilities: all formats
    • max_production_difficulty: High
    • priority_glossary_categories: use all
    • Brand guidelines + competitors: pull from Motion API
  2. Call get_auth_context() + get_workspace_brand(workspaceId) in parallel.
  3. Use default_date_preset from settings as the datePreset for all calls unless the user specified a date range. Use default_creative_limit from settings as the limit unless the user specified otherwise.
  4. If settings specify priority_glossary_categories, prioritize those categories in pattern extraction and gap analysis.

Read the full file on GitHub · 194 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 1mo ago First seen · 194 lines · 68 tokens per session scan A e92d429d08d5

Subscribe to this mod's changes

create-concepts is a skill published in the GitHub repository Motion-Creative/motion-creative-plugin (24 stars, last pushed 4mo ago), licensed MIT. It adds 68 tokens to every session and 2,233 once invoked, about $0.0003 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

Creative and mediaMarketing and SEO
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