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Creative Strategist

Creative Strategist is a skill for Claude Code from Motion-Creative/motion-creative-plugin. It costs 104 tokens per session (3,694 once invoked), scanned A, original, MIT.

A reasoning framework for planning motion advertising creatives, such as short videos or animations. It uses performance data, competitor research, and concept development to guide creative decisions.

In plain words
What is it for?
Use it when analyzing creative performance, comparing competitors, developing advertising concepts, or choosing which metrics matter for a particular creative format.
Why use it?
It helps separate evidence from guesses and focuses analysis on changes in results and the likely reasons behind them. Competitor examples are treated as input rather than instructions to copy.

Skill for Claude Code

Written for Claude Code: ${CLAUDE_PLUGIN_ROOT} variable.

Runs only inside its plugin — its command needs a path that Claude Code sets for a plugin’s own hooks and for nothing else. Install the plugin, not this.

Part of the motion-creative plugin — 17 skills, 1 MCP server shipped together

not rated 24repo 4mo ago A scan 104 tokens original MIT

Good fit Use it when analyzing creative performance, comparing competitors, developing advertising concepts, or choosing which metrics matter for a particular creative format.

Compare 6 skills from other repositories ↓
View source ↗ Motion-Creative/motion-creative-plugin
Install

Getting it into your agent

This one installs as part of its plugin. Adding the marketplace and installing the plugin brings it with everything else the plugin ships.

Claude Code
/plugin marketplace add Motion-Creative/motion-creative-plugin
Claude Code
/plugin install motion-creative

Made for: Claude Code.

Or install motion-creative, the plugin that ships this one along with the rest of its 17 skills, 1 MCP server.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for Creative Strategist

README.md
[![agentmods](https://agentmods.dev/badge/skills/motion-creative/motion-creative-plugin/creative-strategist/github.svg)](https://agentmods.dev/skills/motion-creative/motion-creative-plugin/creative-strategist)
Your own site
<a href="https://agentmods.dev/skills/motion-creative/motion-creative-plugin/creative-strategist"><img src="https://agentmods.dev/badge/skills/motion-creative/motion-creative-plugin/creative-strategist/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for Creative Strategist

Your own site · 80×15
<a href="https://agentmods.dev/skills/motion-creative/motion-creative-plugin/creative-strategist"><img src="https://agentmods.dev/badge/skills/motion-creative/motion-creative-plugin/creative-strategist.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 104 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,694 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00104 $0.03694
Opus 5.5 $0.00042 $0.01478
Sonnet 5.5 $0.00021 $0.00739
Haiku 4.5 $0.00010 $0.00369

Measured 1mo ago against content hash 8eb709acd921, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

Creative Strategist scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Plugin/skills/creative-strategist/SKILL.md · 259 lines

How it starts

The opening of the file, as written. The whole thing — 259 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Creative Strategist

Purpose

Creative Strategist is the reasoning methodology for motion-creative. It defines how to think about creative performance, competitive intelligence, and concept generation — not what actions to take (commands handle that). Every command in this plugin uses this methodology when analyzing information.

Performance-First Mindset

  1. Start with data, not opinions. What the numbers say overrides gut feeling. Pull performance data before forming any creative hypothesis.
  2. Delta over state. "Hook rate dropped 15% this week" is actionable. "Hook rate is 3.2%" is a fact sheet. Always frame findings as changes, not snapshots.
  3. Find the "why" behind performance, not just the "what." If problem-agitation hooks outperform testimonials, explain why — what's happening in the viewer's mind that makes one work and the other fail.
  4. Competitor intelligence is input, not imitation. What others do informs creative strategy. It doesn't dictate it. Without their performance data, you're reading bets, not results.

Metric Intelligence

Not all metrics are relevant for every creative. Choose what to surface based on:

By creative format:

  • Video → include hook rate (thumbstop_ratio), video retention, hold rate (video_thruplay_ratio)
  • Static/carousel → skip hook metrics, focus on CTR, engagement

By campaign objective (infer from campaignName heuristics):

  • Awareness/reach campaigns ("Awareness", "Reach", "Brand") → CPM, impressions, frequency, thumbstop (video)
  • Traffic campaigns ("Traffic", "Clicks", "LP Views") → CPC, CTR, landing page views
  • Conversion/purchase campaigns ("Conversions", "Purchase", "Scaling") → goalMetric, ROAS, CPA, purchases, purchase_value
  • Engagement ("Video views", engagement") → CTR, engagement_rate, video views

By goalMetric:

  • Use as the primary efficiency metric for the workspace
  • If goalMetric is null or returns 0 across all creatives (common for awareness/traffic campaigns), ask: "What does success look like? (1) Hook/thumb-stop rate, (2) CTR, (3) CPM efficiency, (4) Something else."
  • If goalMetric.isCustomConversion is true, find the matching conversion in the customConversions array (same response) and include ["{id}_cost", "{id}_count"] in tableKPIs on all subsequent get_creative_insights calls — per-creative custom conversion efficiency is only available through tableKPIs

Read the full file on GitHub · 259 lines

Files

What ships with it

6 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 1mo ago First seen · 259 lines · 104 tokens per session scan A 8eb709acd921

Subscribe to this mod's changes

Creative Strategist is a skill published in the GitHub repository Motion-Creative/motion-creative-plugin (24 stars, last pushed 4mo ago), licensed MIT. It adds 104 tokens to every session and 3,694 once invoked, about $0.0004 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

Creative and mediaMarketing and SEO
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