find-iterations

Find Iteration Opportunities

Identify what's working, what's dying, and what specific iterations to test next. Every iteration card is specific enough to brief immediately.

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Phase 0: Orient

1. Acknowledge: "I'll identify what's fatiguing and suggest specific iterations to test."
2. Ask if needed: "Any specific creatives you want to focus on, or should I scan everything and find the opportunities?"
3. Connected workflow: After finding iterations, you can brief one (/build-brief), write hooks for it (/write-hooks), or analyze the original ad (/analyze-ad).

If the user already specified what they want to iterate on, skip questions.

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Phase 1: Setup

1a. Parse Arguments

• --datePreset: Analysis window. Default: LAST_30_DAYS.
• --limit: Max creatives per metric. Default: 10.

1b. Load Context

1. Read ${CLAUDE_PLUGIN_ROOT}/motion-creative.config.md for primary KPI, brand guidelines, production constraints, competitors. If the file does not exist, use these defaults and suggest the user run /customize:
   • primary_kpi: use goalMetric from first get_creative_insights response
   • default_date_preset: LAST_30_DAYS
   • default_creative_limit: 10
   • priority_glossary_categories: use all
   • Brand guidelines + competitors: pull from Motion API
2. Read ${CLAUDE_SKILL_DIR}/../creative-strategist/SKILL.md for methodology.
3. Read ${CLAUDE_SKILL_DIR}/../creative-strategist/references/performance-metrics.md for metric interpretation.
4. Read ${CLAUDE_SKILL_DIR}/../creative-strategist/references/concept-standards.md for quality bar.
5. Read ${CLAUDE_SKILL_DIR}/references/creative-diversity.md for diversity audit methodology, exploitation vs exploration framework, and "What to Build Next" prioritization.
6. Use default_date_preset from settings as the datePreset for all calls unless the user provided a --datePreset argument. Use default_creative_limit from settings as the limit unless the user provided a --limit argument.
7. If settings specify priority_glossary_categories, prioritize those categories in taxonomy analysis and gap detection.