industry-trends

industry-trends is a skill for Claude Code, Codex from Motion-Creative/motion-creative-plugin. It costs 24 tokens per session (1,653 once invoked), scanned A, original, MIT.

A tool for studying competitors' advertising libraries to find recurring creative formats, opening ideas, and messages. It treats the ads as experiments competitors are trying, not proof that they performed well.

In plain words
What is it for?
Use it to analyze one brand or a group of tracked competitors over a chosen launch-date period, including their creative formats, hooks, and messaging.
Why use it?
It gives you a structured view of what competitors are testing without confusing visible ad choices with performance results.

Skill for Claude CodeCodex

Installs and runs on its own, but its text points at files inside its plugin — anything it tells you to read at a ${CLAUDE_PLUGIN_ROOT} path is only there once the plugin is installed. Installing the plugin gets both.

Part of the motion-creative plugin — 17 skills, 1 MCP server shipped together

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/motion-creative/motion-creative-plugin/industry-trends
Any agent
npx skills add Motion-Creative/motion-creative-plugin --skill industry-trends
Clone the repo
git clone --depth 1 https://github.com/Motion-Creative/motion-creative-plugin

Made for: Claude Code, Codex.

Or install motion-creative, the plugin that ships this one along with the rest of its 17 skills, 1 MCP server.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for industry-trends

README.md
[![agentmods](https://agentmods.dev/badge/skills/motion-creative/motion-creative-plugin/industry-trends.svg)](https://agentmods.dev/skills/motion-creative/motion-creative-plugin/industry-trends)
Your own site
<a href="https://agentmods.dev/skills/motion-creative/motion-creative-plugin/industry-trends"><img src="https://agentmods.dev/badge/skills/motion-creative/motion-creative-plugin/industry-trends.svg" alt="Measured on agentmods" height="20"></a>
Per session 24 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,653 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00024 $0.01653
Opus 5 $0.00012 $0.00826
Sonnet 5 $0.00005 $0.00331
Haiku 4.5 $0.00002 $0.00165

Measured 5d ago against content hash 4b67dbc35c8b, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

industry-trends scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 5d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Plugin/skills/industry-trends/SKILL.md · 166 lines

How it starts

The opening of the file, as written. The whole thing — 166 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Analyze competitor ad libraries to surface creative trends — what formats, hooks, and messaging strategies are being used across the industry. Uses the creative-strategist skill's competitive intelligence framework.

Critical caveat to carry through the entire analysis: Competitor creatives have no performance data. You're reading bets, not results. Frame everything as "they're testing this" not "this is working for them."


Phase 1: Setup

1a. Parse Arguments

  • --brand: Optional. A domain (e.g., nike.com) or brand name to focus on a single competitor. If omitted, analyze all tracked competitors.
  • --days: Controls the launch date filter. Default: 30. Maps to: 7 → LAST_7_DAYS, 14 → LAST_14_DAYS, 30 → LAST_30_DAYS, 90 → LAST_90_DAYS.

1b. Load Settings & Auth

  1. Read ${CLAUDE_PLUGIN_ROOT}/motion-creative.config.md for org-specific configuration. If the file does not exist, use these defaults and suggest the user run /customize:
    • competitors: pull from get_workspace_competitors
    • Brand guidelines: pull from get_workspace_brand
  2. Call get_auth_context() to resolve workspaceId.

Settings influence:

  • If no --brand specified and settings has a competitors list, use those as fallback if workspace competitors are empty.
  • Use brand guidelines (voice, positioning, do's/don'ts) to sharpen the "Compare Against Own Approach" analysis.
  • Use target audience from settings to evaluate which competitor approaches are relevant to your segments.

1c. Load Methodology

Read the creative-strategist skill for the competitive intelligence framework.


Phase 2: Data Collection

2a. Get Competitors

If --brand is provided:

  • Try get_brand_by_domain(brandUrl) first
  • If that fails, try search_brands(query, workspaceId) with the brand name
  • If no match, tell the user the brand wasn't found and suggest checking the domain

If no --brand:

  • Call get_workspace_competitors(workspaceId) to get all tracked competitors
  • If the list is empty, tell the user they haven't set up competitor tracking in Motion

Read the full file on GitHub · 166 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 5d ago First seen · 166 lines · 24 tokens per session scan A 4b67dbc35c8b

Subscribe to this mod's changes

industry-trends is a skill published in the GitHub repository Motion-Creative/motion-creative-plugin (20 stars, last pushed 3mo ago), licensed MIT. It adds 24 tokens to every session and 1,653 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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