morning-briefing

Morning Briefing

Daily creative delta briefing — what changed day-over-day that the team should know about. This is a standup tool, not a deep analysis. Compact, specific, action-oriented.

Core principle: The briefing is the delta, not the state. "Hook rate dropped 15%" is useful. "Hook rate is 3.2%" is a fact sheet. Every bullet should answer "what's different from yesterday?"

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Phase 1: Get Context

1. Read ${CLAUDE_PLUGIN_ROOT}/motion-creative.config.md for org-specific configuration. If the file does not exist, use these defaults and suggest the user run /customize:
   • primary_kpi: use goalMetric from first get_creative_insights response
   • morning_briefing_lookback: LAST_7_DAYS
   • competitors: pull from get_workspace_competitors
   • primary_metrics / exclude_metrics: auto-detect
2. Call get_auth_context() for workspaceId.
3. Read the creative-strategist skill for methodology.

Settings influence:

• Use primary_kpi to determine which metric delta leads the "Big Things" section. If primary KPI is CPA, a CPA swing matters more than a ROAS swing.
• Use morning_briefing_lookback as the comparison window if set (default: LAST_7_DAYS).
• Use competitors list from settings if workspace competitors aren't configured in Motion.
• If settings contain primary_metrics, ensure those metrics lead the delta analysis. If exclude_metrics, omit those from the report.

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Phase 2: Pull Performance Data (Parallel)

The SPEND call must come first (it returns goalMetric and spendThreshold). Then dispatch remaining calls in parallel.

Spend signals (first):

1. get_creative_insights(workspaceId, "SPEND", datePreset="YESTERDAY", limit=10, withAggregatedInsights=true)

→ Extract goalMetric and spendThreshold from the response. Use goalMetric for all efficiency-sorted calls.

1. get_creative_insights(workspaceId, "SPEND", datePreset="LAST_7_DAYS", limit=10)

Scaling signals: 3. get_creative_insights(workspaceId, "SCALING", datePreset="YESTERDAY", limit=10) 4. get_creative_insights(workspaceId, "SCALING", datePreset="LAST_7_DAYS", limit=10)