hero-copy

hero-copy is a skill for Claude Code, Codex from mouchegmouradian/claude-code-skills. It costs 103 tokens per session (1,256 once invoked), scanned A, original, MIT.

A writing guide for landing-page hero sections: the headline, supporting text, and call-to-action shown near the top of a page.

In plain words
What is it for?
Use it to write, improve, or critique homepage headlines, taglines, subheadlines, and calls to action.
Why use it?
It helps turn a product description into clear copy that quickly explains the visitor’s expected outcome.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: positional $N argument.

Good fit Use it to write, improve, or critique homepage headlines, taglines, subheadlines, and calls to action.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/mouchegmouradian/claude-code-skills/hero-copy
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add mouchegmouradian/claude-code-skills --skill hero-copy
Clone the repo
git clone --depth 1 https://github.com/mouchegmouradian/claude-code-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for hero-copy

README.md
[![agentmods](https://agentmods.dev/badge/skills/mouchegmouradian/claude-code-skills/hero-copy/github.svg)](https://agentmods.dev/skills/mouchegmouradian/claude-code-skills/hero-copy)
Your own site
<a href="https://agentmods.dev/skills/mouchegmouradian/claude-code-skills/hero-copy"><img src="https://agentmods.dev/badge/skills/mouchegmouradian/claude-code-skills/hero-copy/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for hero-copy

Your own site · 80×15
<a href="https://agentmods.dev/skills/mouchegmouradian/claude-code-skills/hero-copy"><img src="https://agentmods.dev/badge/skills/mouchegmouradian/claude-code-skills/hero-copy.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 103 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,256 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00103 $0.01256
Opus 5 $0.00051 $0.00628
Sonnet 5 $0.00021 $0.00251
Haiku 4.5 $0.00010 $0.00126

Measured 11d ago against content hash deb8d7348e9f, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

hero-copy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/hero-copy/SKILL.md · 128 lines

How it starts

The opening of the file, as written. The whole thing — 128 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Hero Copy Writing

Philosophy

A landing page has less than 3 seconds to hook visitors. Hero copy is not a description of your product — it's a promise of transformation. The goal is to make the right person feel immediately understood and pull them further down the page.

The golden rule: Don't talk about what you do. Talk about what changes for the person who uses you.

Tap into either their deepest desires or their most superficial wants — nothing in between. Vague middle-ground claims ("get more done!", "increase collaboration!") are the enemy.


Information Gathering

If the user provides enough context (product, audience, value offered), write immediately and state any assumptions inline.

If key info is missing, ask — but keep it to one focused question at a time. The minimum you need:

  1. What is the product/service?
  2. Who is the target customer? (role, situation, pain point)
  3. What's the #1 transformation or outcome they get?

Bonus (ask if relevant):

  • What traffic source / awareness level is this page for? (cold TikTok traffic vs. warm Google search = different message)
  • Any objections or fears the audience typically has?
  • Tone constraints? (playful, premium, clinical, bold, etc.)
  • Any existing copy to react to or improve?

Output Format

Always produce two sections:

1. Copy Analysis (brief)

Before writing, diagnose the situation:

  • Who is the audience and what do they really want?
  • What transformation angle will resonate most?
  • What objections need to be pre-empted?
  • Any tone or awareness-level notes

2. Hero Copy (the actual output)

Deliver 2–3 variants (different angles/tones), each containing:

HEADLINE
[The big promise / transformation]

SUBHEADLINE
[What you do + who you help + how + optional objection-handler or guarantee]

CTA
[Call-to-value button text]

Writing Each Element

Headline

  • One job: make the right person feel "this is for me"
  • Lead with outcome, not feature
  • Specific > clever. Numbers, timeframes, and named outcomes outperform vague claims
  • Ask: If I replaced our product name with a competitor's, would this still make sense? If yes, it's too generic
  • Tap into desire OR surface-level want — not a lukewarm hybrid

Read the full file on GitHub · 128 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 128 lines · 103 tokens per session scan A deb8d7348e9f

Subscribe to this mod's changes

hero-copy is a skill published in the GitHub repository mouchegmouradian/claude-code-skills (2 stars, last pushed 2mo ago), licensed MIT. It adds 103 tokens to every session and 1,256 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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