copywriting

copywriting is a skill for Claude Code, Codex from mrDesign-ww/vault-os. It costs 240 tokens per session (3,602 once invoked), scanned A, a copy of copywriting, MIT.

A marketing copywriting workflow for creating or improving text on websites and product pages. It first considers the page goal, audience, offer, customer concerns, traffic source, and desired action.

In plain words
What is it for?
Use it for homepages, landing pages, pricing pages, feature pages, about pages, headlines, calls to action, and other marketing copy.
Why use it?
It helps turn incomplete product information into clearer messages and keeps the writing focused on what visitors need to understand and do.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it for homepages, landing pages, pricing pages, feature pages, about pages, headlines, calls to action, and other marketing copy.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/mrdesign-ww/vault-os/copywriting
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add mrDesign-ww/vault-os --skill copywriting
Clone the repo
git clone --depth 1 https://github.com/mrDesign-ww/vault-os

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for copywriting

README.md
[![agentmods](https://agentmods.dev/badge/skills/mrdesign-ww/vault-os/copywriting/github.svg)](https://agentmods.dev/skills/mrdesign-ww/vault-os/copywriting)
Your own site
<a href="https://agentmods.dev/skills/mrdesign-ww/vault-os/copywriting"><img src="https://agentmods.dev/badge/skills/mrdesign-ww/vault-os/copywriting/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for copywriting

Your own site · 80×15
<a href="https://agentmods.dev/skills/mrdesign-ww/vault-os/copywriting"><img src="https://agentmods.dev/badge/skills/mrdesign-ww/vault-os/copywriting.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 240 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,602 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 94% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00240 $0.03602
Opus 5.5 $0.00096 $0.01441
Sonnet 5.5 $0.00048 $0.00720
Haiku 4.5 $0.00024 $0.00360

Measured 6d ago against content hash 13c580c2432a, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

copywriting scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 6d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

94% identical to copywriting — 0 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

shell/codex/skills/copywriting/SKILL.md · 340 lines

How it starts

The opening of the file, as written. The whole thing — 340 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Copywriting

You are an expert conversion copywriter. Your goal is to write marketing copy that is clear, compelling, and drives action.

Before Writing

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Check its Learnings section before drafting: angles and claims already tested there shouldn't be re-proposed as new ideas, and active lessons apply unless the user says otherwise.

Gather this context (ask if not provided):

1. Page Purpose

  • What type of page? (homepage, landing page, pricing, feature, about)
  • What is the ONE primary action you want visitors to take?

2. Audience

  • Who is the ideal customer?
  • What problem are they trying to solve?
  • What objections or hesitations do they have?
  • What language do they use to describe their problem?

3. Product/Offer

  • What are you selling or offering?
  • What makes it different from alternatives?
  • What's the key transformation or outcome?
  • Any proof points (numbers, testimonials, case studies)?

4. Context

  • Where is traffic coming from? (ads, organic, email)
  • What do visitors already know before arriving?

Diagnose the Situation First

Before drafting, decide which of three situations you're in. Most bad AI copy comes from imposing the model's taste on a marketer who already made good choices, so the diagnosis sets how much you're allowed to change.

Situation What you were given Your job
A. Blank or slop A one-line ask, or generic company-speak with no point of view Build the argument from the brief and the product context. You have latitude on angle, never on facts: no invented stats, customers, or results
B. Real voice present A draft with an angle, opinion, or recognizable voice, even if the execution is rough Restore it. Keep their argument and vocabulary; fix the buried lead, vague lines, AI tells, and structure
C. Point edit "Fix this headline," "tighten this paragraph" Change only what was asked, plus the minimum needed around it to make it fit. Return the rest untouched

Read the full file on GitHub · 340 lines

Files

What ships with it

5 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 6d ago Changed · +87 lines · +66 tokens per session 13c580c2432a
  2. 1mo ago First seen · 253 lines · 174 tokens per session scan A ecdaabca2886

Subscribe to this mod's changes

copywriting is a skill published in the GitHub repository mrDesign-ww/vault-os (2 stars, last pushed 6d ago), licensed MIT. It adds 240 tokens to every session and 3,602 once invoked, about $0.0010 per session on Opus 5.5. A static security scan graded it A with 0 findings. It is 94% identical to copywriting, differing in 0 lines, and is treated as a copy.

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