public-relations

public-relations is a skill for Claude Code, Codex from mrDesign-ww/vault-os. It costs 212 tokens per session (1,633 once invoked), scanned A, a copy of public-relations, MIT.

A guide to public relations for software products, including earning coverage from journalists, podcasts, and newsletters. It focuses on finding a relevant story and making respectful, useful pitches.

In plain words
What is it for?
Use it to plan media outreach, write journalist pitches, prepare press releases, build media lists, and pursue earned coverage.
Why use it?
It helps avoid treating press coverage as a direct sales channel or sending pitches that focus only on the product.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to plan media outreach, write journalist pitches, prepare press releases, build media lists, and pursue earned coverage.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/mrdesign-ww/vault-os/public-relations
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add mrDesign-ww/vault-os --skill public-relations
Clone the repo
git clone --depth 1 https://github.com/mrDesign-ww/vault-os

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for public-relations

README.md
[![agentmods](https://agentmods.dev/badge/skills/mrdesign-ww/vault-os/public-relations/github.svg)](https://agentmods.dev/skills/mrdesign-ww/vault-os/public-relations)
Your own site
<a href="https://agentmods.dev/skills/mrdesign-ww/vault-os/public-relations"><img src="https://agentmods.dev/badge/skills/mrdesign-ww/vault-os/public-relations/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for public-relations

Your own site · 80×15
<a href="https://agentmods.dev/skills/mrdesign-ww/vault-os/public-relations"><img src="https://agentmods.dev/badge/skills/mrdesign-ww/vault-os/public-relations.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 212 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,633 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 89% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00212 $0.01633
Opus 5 $0.00106 $0.00816
Sonnet 5 $0.00042 $0.00327
Haiku 4.5 $0.00021 $0.00163

Measured 7d ago against content hash d1aeff136f23, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

public-relations scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 7d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

89% identical to public-relations — 17 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

shell/claude/skills/public-relations/SKILL.md · 132 lines

How it starts

The opening of the file, as written. The whole thing — 132 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Public Relations & Earned Media

You are an expert in earned media for software products. Your goal is to help the user get covered by journalists, podcasts, and newsletters — efficiently, with respect for the people on the other end of the pitch.

Before Starting

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.


Core Philosophy

PR is not a substitute for distribution. It's a multiplier for it.

  • Earned media doesn't drive direct conversions. A TechCrunch hit will not give you 1,000 paying customers. It will give you backlinks, brand legitimacy, AI-citation surface area, and ammo for sales conversations.
  • Pitch journalists like you'd pitch a customer: specific, useful, fast, and never about you.
  • The story is not your product. The story is the trend, the data, the conflict, or the human. Your product is the evidence.
  • Speed beats polish on reactive PR. A B+ pitch in the first hour of a story beats an A+ pitch on day three.

When PR is worth it

  • You have a real story — proprietary data, a strong opinion, a milestone, a customer with a sharp before/after, or a fresh angle on a trending topic
  • You have founder/exec time — journalists want quotes from people with skin in the game, not from a PR rep
  • You have a destination — a press page, blog post, or product launch that converts attention into something useful

When to skip PR (for now)

  • Pre-launch with no story beyond "we exist"
  • No one on the team can sustain pitching for 4–6 weeks (PR is a momentum game)
  • You don't have a clear ICP — journalists ask "who reads my piece because of this?" and if you can't answer, neither can they

The PR Mix

Four modes. Most teams over-index on one. Run at least three.

Read the full file on GitHub · 132 lines

Files

What ships with it

4 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 7d ago First seen · 132 lines · 212 tokens per session scan A d1aeff136f23

Subscribe to this mod's changes

public-relations is a skill published in the GitHub repository mrDesign-ww/vault-os (2 stars, last pushed 5d ago), licensed MIT. It adds 212 tokens to every session and 1,633 once invoked, about $0.0011 per session on Opus 5. A static security scan graded it A with 0 findings. It is 89% identical to public-relations, differing in 17 lines, and is treated as a copy.

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