A brand-discovery workflow that gathers a company's story, tone, visual assets, colors, and fonts into a reusable brand guide. It produces a structured profile and a human-readable reference document.

Use it to establish or update brand voice, messaging, identity, logo guidance, colors, typography, photography style, and other brand assets.

It gives other website-building work one shared source for how the brand should look and sound, reducing inconsistent messaging and visuals.

How mrhinkle/VibeCoding-a-Website configures Claude Code

Reuse

Borrowing it

Nothing to install: this file belongs to mrhinkle/VibeCoding-a-Website. Take a copy, put it at the same path in your own repository, and replace the rules that are about this project with yours.

Copy the file

curl -O https://raw.githubusercontent.com/mrhinkle/VibeCoding-a-Website/main/.claude/skills/brand-voice/SKILL.md

Clone the repo

git clone --depth 1 https://github.com/mrhinkle/VibeCoding-a-Website

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

README.md

[![agentmods](https://agentmods.dev/badge/skills/mrhinkle/vibecoding-a-website/brand-voice/github.svg)](https://agentmods.dev/skills/mrhinkle/vibecoding-a-website/brand-voice)

Your own site

<a href="https://agentmods.dev/skills/mrhinkle/vibecoding-a-website/brand-voice"><img src="https://agentmods.dev/badge/skills/mrhinkle/vibecoding-a-website/brand-voice/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

Your own site · 80×15

<a href="https://agentmods.dev/skills/mrhinkle/vibecoding-a-website/brand-voice"><img src="https://agentmods.dev/badge/skills/mrhinkle/vibecoding-a-website/brand-voice.svg" alt="Reviewed on agentmods" width="80" height="20"></a>

Per session 146 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.

When invoked 2,410 The whole file, excluding the scripts and references it only reads on demand.

Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.

Origin original No closer match found in the catalogue.

Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

Model	Per session	Once invoked
Fable 5.1	$0.00146	$0.02410
Opus 5.5	$0.00058	$0.00964
Sonnet 5.5	$0.00029	$0.00482
Haiku 4.5	$0.00015	$0.00241

Measured 2mo ago against content hash be7494573bc6, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

brand-voice scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

.claude/skills/brand-voice/SKILL.md · 275 lines

How it starts

The opening of the file, as written. The whole thing — 275 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Brand-Voice Skill

What This Skill Does

The brand-voice skill is the beating heart of your brand identity. It's not just documentation — it's a living system that:

Conducts a brand discovery interview to capture your complete business identity
Collects visual assets (logos, colors, fonts, photography style)
Generates two files that power all other skills:
- brand-profile.json — machine-readable data for automation
- brand-guide.md — shareable human reference for your team
Updates itself when you change your brand, keeping everything in sync
Serves as the single source of truth for brand consistency across your entire website

Think of it as building your brand bible once, then having every other skill automatically consult it.

How It Works: Two Phases

PHASE 1: Brand Discovery Interview

When you trigger this skill, we'll have a conversational interview (not a form) to discover your complete brand identity.

Example Exchange

You: "I need to establish my brand voice."

Claude: "I'd love to help you discover your brand! Let's start with the foundation — your business story. What problem does your company solve, and why did you start it in the first place? Tell me a bit about the origin story."

You: "We help small agencies save time on client onboarding. I started it because I was drowning in spreadsheets at my own agency."

Claude: "That's a great story — frustration that became a solution. So if you were to describe what you do in one sentence to a stranger at a coffee shop, what would you say?"

What We Discover

Messaging & Voice

Mission Statement — Why does your business exist beyond making money?
Value Proposition — What makes you genuinely different?
Tagline/Slogan — Short, memorable phrase (we'll craft one together if needed)
Elevator Pitch — 30-second explanation
Brand Story — How did you start? What problem did you personally experience?
Target Audience — Who are you talking to? (demographics, psychographics, pain points)
Brand Personality — If your brand were a person, how would they talk? (Think: are you a friendly coffee shop barista or a sharp-dressed consultant?)
Tone Spectrum — Where do you sit on these scales?
- Formal ←→ Casual
- Serious ←→ Playful
- Authoritative ←→ Friendly
- Technical ←→ Simple
- Corporate ←→ Personal
Vocabulary Rules — Words you love, words you'd never use
Competitive Differentiation — How should you sound DIFFERENT from competitors?

Read the full file on GitHub · 275 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

2mo ago First seen · 275 lines · 146 tokens per session scan A be7494573bc6

Subscribe to this mod's changes

brand-voice is a skill published in the GitHub repository mrhinkle/VibeCoding-a-Website (17 stars, last pushed 6mo ago), licensed MIT. It adds 146 tokens to every session and 2,410 once invoked, about $0.0006 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

Design and UX Marketing and SEO

brand-voice next to 6 skills from other repositories
Mod	Type	Stars	Last push	Licence	Scan	Tokens	Works with
brand-voicemrhinkle/VibeCoding-a-Website	Skill	17	6mo ago	MIT	A	146	Claude Code
webgl-holographic-foilnexu-io/open-design	Skill	106k	yesterday	Apache-2.0	A	41	Claude Code, Codex
html-ppt-hermes-cyber-terminalnexu-io/open-design	Skill	106k	yesterday	Apache-2.0	A	53	Claude Code, Codex
html-ppt-taste-brutalistnexu-io/open-design	Skill	106k	yesterday	Apache-2.0	A	78	Claude Code, Codex
visual-ralphYeachan-Heo/oh-my-codex	Skill	34k	3d ago	MIT	A	52	Codex
glance-canonical-layoutsandroid/skills	Skill	10k	yesterday	Apache-2.0	A	56	Claude Code
accessibilitymicrosoft/hve-core	Skill	1.6k	yesterday	MIT	A	47	Claude Code

VibeCoding-a-Website: Skill for Claude Code