A review of website writing focused on whether it persuades visitors to take an action, such as signing up or making contact. It uses established structures for headlines, problems, benefits, proof, and calls to action.

Use it to improve homepage and landing-page text, service pages, case studies, headlines, calls to action, and overall messaging when the site's writing is not converting visitors.

A page can be grammatically correct yet still fail to explain its value or motivate visitors. This finds weak messages and unclear calls to action that a basic spelling or grammar check would miss.

How mrhinkle/VibeCoding-a-Website configures Claude Code

Reuse

Borrowing it

Nothing to install: this file belongs to mrhinkle/VibeCoding-a-Website. Take a copy, put it at the same path in your own repository, and replace the rules that are about this project with yours.

Copy the file

curl -O https://raw.githubusercontent.com/mrhinkle/VibeCoding-a-Website/main/.claude/skills/copy-editor/SKILL.md

Clone the repo

git clone --depth 1 https://github.com/mrhinkle/VibeCoding-a-Website

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

README.md

[![agentmods](https://agentmods.dev/badge/skills/mrhinkle/vibecoding-a-website/copy-editor/github.svg)](https://agentmods.dev/skills/mrhinkle/vibecoding-a-website/copy-editor)

Your own site

<a href="https://agentmods.dev/skills/mrhinkle/vibecoding-a-website/copy-editor"><img src="https://agentmods.dev/badge/skills/mrhinkle/vibecoding-a-website/copy-editor/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

Your own site · 80×15

<a href="https://agentmods.dev/skills/mrhinkle/vibecoding-a-website/copy-editor"><img src="https://agentmods.dev/badge/skills/mrhinkle/vibecoding-a-website/copy-editor.svg" alt="Reviewed on agentmods" width="80" height="20"></a>

Per session 98 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.

When invoked 2,701 The whole file, excluding the scripts and references it only reads on demand.

Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.

Origin original No closer match found in the catalogue.

Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

Model	Per session	Once invoked
Fable 5.1	$0.00098	$0.02701
Opus 5.5	$0.00039	$0.01080
Sonnet 5.5	$0.00020	$0.00540
Haiku 4.5	$0.00010	$0.00270

Measured 2mo ago against content hash 4d2c9339565a, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

copy-editor scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

.claude/skills/copy-editor/SKILL.md · 287 lines

How it starts

The opening of the file, as written. The whole thing — 287 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Copy Editor Skill

What This Skill Does

Your content-auditor catches typos. Your copy-editor catches weak sales pitches. This skill applies proven copywriting frameworks to every page on your website, answering the one question that matters: Is this actually persuading anyone to do anything?

The difference: A grammar check finds "their/there/they're." A copy review finds "Your homepage headline took 12 words to say what Slack says in 3."

Core Copywriting Frameworks

AIDA (Attention, Interest, Desire, Action)

Best for: Landing pages, homepages, hero sections

Attention: Does your headline stop scrolling? (Power words, specificity, emotional trigger)
Interest: Does the subhead explain why they should care? (Benefit, not feature)
Desire: Does the body copy make them want it? (Social proof, specificity, visualization)
Action: Is the CTA obvious and compelling? (Clear value, low friction, one primary call)

Example: Instead of "Cloud Storage Solutions" → "Keep Your Files Safe Everywhere—No Lost Documents Ever Again"

PAS (Problem, Agitate, Solution)

Best for: Services pages, case studies, problem-aware audiences

Problem: Name the specific pain point
Agitate: Show why it costs them money/time/stress (make them feel it)
Solution: Present your offering as the obvious answer

Example: Problem: "Your team can't find files." Agitate: "That costs you 2 hours weekly." Solution: "Here's the system that lets anyone find anything in 10 seconds."

BAB (Before, After, Bridge)

Best for: About pages, results-driven content, transformation stories

Before: Where your audience was (struggling, frustrated, lost)
After: Where they could be (confident, winning, solved)
Bridge: How your product/service gets them there

Example: Before: "Scattered across five tools." After: "One dashboard, perfect clarity." Bridge: "That's why teams choose [Your Product]."

4 Ps (Promise, Picture, Proof, Push)

Best for: CTAs, conversion sections, high-stakes asks

Read the full file on GitHub · 287 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

2mo ago First seen · 287 lines · 98 tokens per session scan A 4d2c9339565a

Subscribe to this mod's changes

copy-editor is a skill published in the GitHub repository mrhinkle/VibeCoding-a-Website (17 stars, last pushed 6mo ago), licensed MIT. It adds 98 tokens to every session and 2,701 once invoked, about $0.0004 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

Marketing and SEO Writing and docs

copy-editor next to 6 skills from other repositories
Mod	Type	Stars	Last push	Licence	Scan	Tokens	Works with
copy-editormrhinkle/VibeCoding-a-Website	Skill	17	6mo ago	MIT	A	98	Claude Code
imagegenopenai/codex	Skill	133k	yesterday	Apache-2.0	A	113	Codex
playwright-climicrosoft/playwright	Skill	99k	yesterday	Apache-2.0	A	19	Claude Code
local-ai-agentsmicrosoft/ai-agents-for-beginners	Skill	79k	4d ago	MIT	A	200	Claude Code, Codex
systematic-debuggingobra/superpowers	Skill	313k	3d ago	MIT	A	21	Claude Code
next-cache-components-adoptionvercel/next.js	Skill	143k	yesterday	MIT	A	95	Claude Code
next-partial-prefetching-adoptionvercel/next.js	Skill	143k	yesterday	MIT	A	103	Claude Code

VibeCoding-a-Website: Skill for Claude Code