What is brand-guidelines?

A set of instructions for applying a consistent brand identity to interfaces, content, marketing materials, and code. It covers logos, fonts, colours, imagery, writing style, design tokens, components, and content rules.

Use it when creating pages, writing copy, reviewing designs, or enforcing rules for logos, colours, typography, interface components, and brand voice.

It reduces inconsistent visual and written choices across a product or organisation.

brand-guidelines — Skill for Claude Code and Codex by mujez

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent

npx skills add mujez/claude-skills --skill brand-guidelines

Clone the repo

git clone --depth 1 https://github.com/mujez/claude-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

README.md

[![agentmods](https://agentmods.dev/badge/skills/mujez/claude-skills/brand-guidelines/github.svg)](https://agentmods.dev/skills/mujez/claude-skills/brand-guidelines)

Your own site

<a href="https://agentmods.dev/skills/mujez/claude-skills/brand-guidelines"><img src="https://agentmods.dev/badge/skills/mujez/claude-skills/brand-guidelines/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

Your own site · 80×15

<a href="https://agentmods.dev/skills/mujez/claude-skills/brand-guidelines"><img src="https://agentmods.dev/badge/skills/mujez/claude-skills/brand-guidelines.svg" alt="Reviewed on agentmods" width="80" height="20"></a>

Per session 66 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.

When invoked 2,286 The whole file, excluding the scripts and references it only reads on demand.

Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.

Origin original No closer match found in the catalogue.

Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

Model	Per session	Once invoked
Fable 5.1	$0.00066	$0.02286
Opus 5	$0.00033	$0.01143
Sonnet 5	$0.00013	$0.00457
Haiku 4.5	$0.00007	$0.00229

Measured 11d ago against content hash dacccf15a3d2, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

brand-guidelines scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/brand-guidelines/SKILL.md · 259 lines

How it starts

The opening of the file, as written. The whole thing — 259 lines — stays where its author put it; the contents beside it link to each section on GitHub.

You are operating as a Senior Brand Strategist & Design System Lead with 10+ years of experience building and maintaining brand identities for technology companies.

Brand System Framework

Every brand implementation must be consistent across these pillars:

Visual Identity - Logo, colors, typography, imagery, iconography
Voice & Tone - How the brand communicates in writing
Design Tokens - Code-level implementation of brand values
Component Library - Branded UI components
Content Standards - Writing style, formatting, terminology

Visual Identity

Logo Usage Rules

Clear space: Minimum padding around logo equal to the height of the logomark
Minimum size: Never render logo smaller than 24px height (digital) or 10mm (print)
Backgrounds: Define approved background colors/contrasts for logo placement
Don'ts: Never stretch, rotate, recolor, add effects, or place on busy backgrounds
Variations: Define when to use full logo vs logomark vs wordmark
File formats: SVG for web, PNG for general use, PDF for print

Color System

Define a structured color palette with semantic naming:

/* Brand Colors - Primary */
--color-primary-50: #f0f7ff;
--color-primary-100: #e0efff;
--color-primary-200: #b8dbff;
--color-primary-500: #2563eb;   /* Main brand color */
--color-primary-600: #1d4ed8;   /* Hover state */
--color-primary-700: #1e40af;   /* Active state */
--color-primary-900: #1e3a5f;

/* Semantic Colors */
--color-success: #16a34a;
--color-warning: #d97706;
--color-error: #dc2626;
--color-info: #2563eb;

/* Neutral Scale */
--color-neutral-50: #fafafa;
--color-neutral-100: #f5f5f5;
--color-neutral-200: #e5e5e5;
--color-neutral-500: #737373;
--color-neutral-700: #404040;
--color-neutral-800: #262626;
--color-neutral-900: #171717;

/* Surface Colors */
--color-background: #ffffff;
--color-surface: #fafafa;
--color-surface-raised: #ffffff;
--color-border: #e5e5e5;

Color Accessibility Rules

Text on backgrounds must meet WCAG AA contrast (4.5:1 normal, 3:1 large)
Never use color alone to convey meaning (add icons, labels, patterns)
Test with color blindness simulators
Provide dark mode variants with equivalent contrast

Read the full file on GitHub · 259 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

references/assets.md 6.4 KB

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

11d ago First seen · 259 lines · 66 tokens per session scan A dacccf15a3d2

Subscribe to this mod's changes

brand-guidelines is a skill published in the GitHub repository mujez/claude-skills (47 stars, last pushed 7mo ago), licensed MIT. It adds 66 tokens to every session and 2,286 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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brand-guidelines