疯传-contagious

疯传-contagious is a skill for Claude Code, Codex from muyuhill/100books-to-skills. It costs 55 tokens per session (4,079 once invoked), scanned A, original, MIT.

A Chinese-language framework based on Jon Berger's book about why ideas, products, and content get shared. STEPPS covers social status, reminders, emotion, public visibility, practical value, and stories.

In plain words
What is it for?
Use it to plan content, examine why an idea spreads, and design messages or products that people are more likely to discuss.
Why use it?
It gives you a checklist for understanding why people talk about something and for finding missing ingredients in a sharing strategy.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to plan content, examine why an idea spreads, and design messages or products that people are more likely to discuss.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/muyuhill/100books-to-skills/contagious
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add muyuhill/100books-to-skills --skill contagious
Clone the repo
git clone --depth 1 https://github.com/muyuhill/100books-to-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for 疯传-contagious

README.md
[![agentmods](https://agentmods.dev/badge/skills/muyuhill/100books-to-skills/contagious/github.svg)](https://agentmods.dev/skills/muyuhill/100books-to-skills/contagious)
Your own site
<a href="https://agentmods.dev/skills/muyuhill/100books-to-skills/contagious"><img src="https://agentmods.dev/badge/skills/muyuhill/100books-to-skills/contagious/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for 疯传-contagious

Your own site · 80×15
<a href="https://agentmods.dev/skills/muyuhill/100books-to-skills/contagious"><img src="https://agentmods.dev/badge/skills/muyuhill/100books-to-skills/contagious.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 55 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 4,079 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00055 $0.04079
Opus 5 $0.00028 $0.02039
Sonnet 5 $0.00011 $0.00816
Haiku 4.5 $0.00006 $0.00408

Measured 12d ago against content hash 61cd568db601, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

疯传-contagious scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/疯传-contagious/SKILL.md · 301 lines

How it starts

The opening of the file, as written. The whole thing — 301 lines — stays where its author put it; the contents beside it link to each section on GitHub.

《疯传》— 六大原则,让你的想法自己传播

乔纳·伯杰 (Jonah Berger) 的《疯传:让你的产品、思想、行为像病毒一样入侵》揭示了为什么有些内容会像野火一样传播,而大多数则无人问津。核心框架是 STEPPS 六大原则——帮你系统化地设计具有传播力的内容。


框架总览:STEPPS

S — Social Currency  (社交货币)
T — Triggers         (触发物)
E — Emotion          (情绪)
P — Public           (公共可见性)
P — Practical Value  (实用价值)
S — Stories          (故事)

不需要六条全满足——通常满足 3-4 条就足以产生病毒传播效应。


S — Social Currency · 社交货币

核心洞见:人们分享能让自己看起来更好的东西。分享是一种"自我呈现"行为——我们分享什么,就是在向世界宣告我们是谁。

三种社交货币策略

策略 原理 典型案例
内部身份 让用户感觉自己是"圈内人",知道别人不知道的事 请勿外传的私密链接、限量邀请码、Beta 测试资格
游戏机制 通过排行榜、徽章、等级让用户获得可炫耀的成就 航空公司会员等级、星巴克金卡、微信运动步数排名
制造稀缺与 exclusivity 限量版、限时抢购——稀缺的东西让人更想拥有也更想炫耀 Supreme 限量发售、拼多多"还剩最后3件"

实战清单

  • 你的内容/产品能不能让分享者看起来更聪明、更酷、更有见识?
  • 有没有"内部人士才知道"的信息可以透露?
  • 能不能加入可量化的成就系统(数字、等级、徽章)?
  • 有没有稀缺性或 exclusivity 可以制造?(时间、数量、资格)

反例警示

  • 让人分享后显得"low"或"掉价"的内容——社交货币 < 0,传播力归零
  • 虚假的稀缺一旦被识破,信任崩塌的速度比传播还快

T — Triggers · 触发物

核心洞见:人们想到什么就会谈论什么。激活频率比兴趣更重要——一个"无聊"但被高频触发的品牌,比一个"有趣"但低频触发的品牌获得更多口碑。

触发物设计三要素

  1. 高频:你的触发物在人们日常生活中出现的频率有多高?
  2. 强关联:看到触发物,想到你的产品/内容的链接有多强?
  3. 场景匹配:触发物是否出现在目标受众的正确场景中?

经典案例

  • KitKat × 咖啡:KitKat 的广告策略是"休息一下,来根 KitKat",将品牌与咖啡这个高频触发物绑定。咖啡是每天的高频行为 → KitKat 被高频联想。
  • 丽贝卡·布莱克的《Friday》:歌本身很差,但每到周五就被大量分享和提及——"周五"这个高频日历节点成了完美的触发物。
  • "啤酒"比"红酒"更常被提及:不是因为更好喝,而是因为触发场景更多、更日常。

实战清单

  • 你的内容/产品绑定到了什么高频的日常触发物?
  • 受众在什么时间、什么场景下最可能想起你?
  • 能不能把触发物植入广告语中?(如"困了累了喝红牛")
  • 有没有"日期型触发"可以利用?(周五、发薪日、节日、开学季)

注意事项

  • 触发物要具体,不要抽象——"午餐"比"幸福感"更好触发
  • 在目标行为发生前一刻出现最有效——"渴了"比"喝完"更有力

E — Emotion · 情绪

核心洞见:不是所有情绪都驱动分享。关键在于唤醒水平 (Arousal)——高唤醒情绪驱动行动,低唤醒情绪让人沉默。

情绪唤醒度分类

高唤醒(驱动分享 🚀) 低唤醒(抑制分享 🛑)
敬畏 (Awe) 满足 (Contentment)
愤怒 (Anger) 悲伤 (Sadness)
兴奋 (Excitement) 平静 (Calm)
焦虑 (Anxiety) 放松 (Relaxation)
幽默 (Humor / 开怀大笑) 温和愉悦 (Mild pleasure)
惊奇 (Surprise)

Read the full file on GitHub · 301 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 301 lines · 55 tokens per session scan A 61cd568db601

Subscribe to this mod's changes

疯传-contagious is a skill published in the GitHub repository muyuhill/100books-to-skills (12 stars, last pushed 2mo ago), licensed MIT. It adds 55 tokens to every session and 4,079 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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