marketing-copy

marketing-copy is a skill for Claude Code, Codex from mwd1234/ios-agentic-skills. It costs 33 tokens per session (989 once invoked), scanned A, original, MIT.

A set of writing guidelines for concise promotional text about an app, including store listings, websites, emails, and social posts.

In plain words
What is it for?
Use it to write or edit App Store descriptions, website copy, emails, Reddit posts, and other user-facing marketing text.
Why use it?
It helps turn technical features into clear statements about what users gain, while keeping the wording short and focused.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to write or edit App Store descriptions, website copy, emails, Reddit posts, and other user-facing marketing text.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/mwd1234/ios-agentic-skills/marketing-copy
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add mwd1234/ios-agentic-skills --skill marketing-copy
Clone the repo
git clone --depth 1 https://github.com/mwd1234/ios-agentic-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for marketing-copy

README.md
[![agentmods](https://agentmods.dev/badge/skills/mwd1234/ios-agentic-skills/marketing-copy/github.svg)](https://agentmods.dev/skills/mwd1234/ios-agentic-skills/marketing-copy)
Your own site
<a href="https://agentmods.dev/skills/mwd1234/ios-agentic-skills/marketing-copy"><img src="https://agentmods.dev/badge/skills/mwd1234/ios-agentic-skills/marketing-copy/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for marketing-copy

Your own site · 80×15
<a href="https://agentmods.dev/skills/mwd1234/ios-agentic-skills/marketing-copy"><img src="https://agentmods.dev/badge/skills/mwd1234/ios-agentic-skills/marketing-copy.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 33 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 989 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00033 $0.00989
Opus 5.5 $0.00013 $0.00396
Sonnet 5.5 $0.00007 $0.00198
Haiku 4.5 $0.00003 $0.00099

Measured 2mo ago against content hash 26449242a2ca, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

marketing-copy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

.agent/skills/marketing-copy/SKILL.md · 142 lines

How it starts

The opening of the file, as written. The whole thing — 142 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Marketing Copywriting

Use this skill when writing marketing copy for your app: social posts, website text, app store descriptions, emails, or any user-facing content.


Core Principles

1. Benefits Before Features

Wrong: "The app uses Core Haptics to send patterns." (Feature) Right: "Feel exactly when to switch tasks without looking." (Benefit)

Always answer: What does the user GET? Not what does the app DO.

Feature (What it does) Benefit (What user gets)
iCloud Sync Start on iPhone, finish on Mac
Haptic Feedback Know what's happening without looking
Offline Mode Works wherever you are, no signal needed
120Hz Support Butter-smooth scrolling

2. Less Words = More Impact

Cut ruthlessly. If a word doesn't add meaning, delete it.

Wordy: "This application is designed to help you organize your daily tasks more efficiently." Concise: "Organize your day. Get more done."

Rule: After writing, ask "Can I cut 30%?" Usually yes.

3. Find Your "Anchor" Word

Every great app has an anchor concept. Find yours and stick to it.

Examples:

  • Haptix (Timer App): "Feel" ("Timing you can feel")
  • Headspace: "Mindful"
  • Obsidian: "Second Brain"

Avoid generic words like "manage," "track," or "view." Use sensory or emotional words.

4. Pain → Solution → Outcome

Structure all copy this way:

  1. Pain: "Ever lose your train of thought checking the clock?"
  2. Solution: "Our app taps your wrist at key moments."
  3. Outcome: "You stay present. Time handles itself."

5. You, Not We

Write to the user, not about yourself.

Wrong: "We built this to solve our presentation problems." Right: "Never break eye contact to check the time again."


Brand Voice Template

Define your app's voice. Pick 3-4 adjectives:

Attribute Example
Confident "The last timer you'll need"
Warm "Built for people who hate checking clocks"
Concise Short sentences. Fragments okay.
Real No corporate speak. Write like a person.

Read the full file on GitHub · 142 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2mo ago First seen · 142 lines · 33 tokens per session scan A 26449242a2ca

Subscribe to this mod's changes

marketing-copy is a skill published in the GitHub repository mwd1234/ios-agentic-skills (50 stars, last pushed 9mo ago), licensed MIT. It adds 33 tokens to every session and 989 once invoked, about $0.0001 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

Related

marketing-copy compared with skills from other repositories

marketing-copy next to 6 skills from other repositories
ModTypeStarsLast pushLicenceScanTokensWorks with
marketing-copymwd1234/ios-agentic-skillsSkill509mo agoMITA33Claude Code, Codex
imagegenopenai/codexSkill133kyesterdayApache-2.0A113Codex
playwright-climicrosoft/playwrightSkill99kyesterdayApache-2.0A19Claude Code
local-ai-agentsmicrosoft/ai-agents-for-beginnersSkill79k4d agoMITA200Claude Code, Codex
systematic-debuggingobra/superpowersSkill313k3d agoMITA21Claude Code
next-cache-components-adoptionvercel/next.jsSkill143ktodayMITA95Claude Code
next-partial-prefetching-adoptionvercel/next.jsSkill143ktodayMITA103Claude Code