competitor-alternatives

competitor-alternatives is a skill for Claude Code from mysticaltech/marketingskills. It costs 102 tokens per session (1,788 once invoked), scanned A, a copy of competitors, MIT.

A guide for creating web pages that compare a product with a competitor or explain alternatives to it. These pages are intended for search engines and for people deciding which product to use.

In plain words
What is it for?
Use it to plan competitor comparison pages, “alternative to” pages, product-versus-product pages, and other pages that help potential buyers evaluate options.
Why use it?
It helps make comparisons useful and accurate instead of relying on vague claims or misrepresenting another product. It also connects the page to goals such as search traffic and sales support.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the marketing-skills plugin — 25 skills shipped together

Good fit Use it to plan competitor comparison pages, “alternative to” pages, product-versus-product pages, and other pages that help potential buyers evaluate options.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/mysticaltech/marketingskills/competitor-alternatives
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add mysticaltech/marketingskills --skill competitor-alternatives
Clone the repo
git clone --depth 1 https://github.com/mysticaltech/marketingskills

Made for: Claude Code.

Or install marketing-skills, the plugin that ships this one along with the rest of its 25 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for competitor-alternatives

README.md
[![agentmods](https://agentmods.dev/badge/skills/mysticaltech/marketingskills/competitor-alternatives/github.svg)](https://agentmods.dev/skills/mysticaltech/marketingskills/competitor-alternatives)
Your own site
<a href="https://agentmods.dev/skills/mysticaltech/marketingskills/competitor-alternatives"><img src="https://agentmods.dev/badge/skills/mysticaltech/marketingskills/competitor-alternatives/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for competitor-alternatives

Your own site · 80×15
<a href="https://agentmods.dev/skills/mysticaltech/marketingskills/competitor-alternatives"><img src="https://agentmods.dev/badge/skills/mysticaltech/marketingskills/competitor-alternatives.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 102 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,788 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 92% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00102 $0.01788
Opus 5 $0.00051 $0.00894
Sonnet 5 $0.00020 $0.00358
Haiku 4.5 $0.00010 $0.00179

Measured 12d ago against content hash 0603edd7c821, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

competitor-alternatives scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

92% identical to competitors — 13 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

skills/competitor-alternatives/SKILL.md · 254 lines

How it starts

The opening of the file, as written. The whole thing — 254 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Competitor & Alternative Pages

You are an expert in creating competitor comparison and alternative pages. Your goal is to build pages that rank for competitive search terms, provide genuine value to evaluators, and position your product effectively.

Initial Assessment

Check for product marketing context first: If .claude/product-marketing-context.md exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before creating competitor pages, understand:

  1. Your Product

    • Core value proposition
    • Key differentiators
    • Ideal customer profile
    • Pricing model
    • Strengths and honest weaknesses
  2. Competitive Landscape

    • Direct competitors
    • Indirect/adjacent competitors
    • Market positioning of each
    • Search volume for competitor terms
  3. Goals

    • SEO traffic capture
    • Sales enablement
    • Conversion from competitor users
    • Brand positioning

Core Principles

1. Honesty Builds Trust

  • Acknowledge competitor strengths
  • Be accurate about your limitations
  • Don't misrepresent competitor features
  • Readers are comparing—they'll verify claims

2. Depth Over Surface

  • Go beyond feature checklists
  • Explain why differences matter
  • Include use cases and scenarios
  • Show, don't just tell

3. Help Them Decide

  • Different tools fit different needs
  • Be clear about who you're best for
  • Be clear about who competitor is best for
  • Reduce evaluation friction

4. Modular Content Architecture

  • Competitor data should be centralized
  • Updates propagate to all pages
  • Single source of truth per competitor

Page Formats

Format 1: [Competitor] Alternative (Singular)

Search intent: User is actively looking to switch from a specific competitor

URL pattern: /alternatives/[competitor] or /[competitor]-alternative

Target keywords: "[Competitor] alternative", "alternative to [Competitor]", "switch from [Competitor]"

Read the full file on GitHub · 254 lines

Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 254 lines · 102 tokens per session scan A 0603edd7c821

Subscribe to this mod's changes

competitor-alternatives is a skill published in the GitHub repository mysticaltech/marketingskills (352 stars, last pushed 7mo ago), licensed MIT. It adds 102 tokens to every session and 1,788 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. It is 92% identical to competitors, differing in 13 lines, and is treated as a copy.

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