schema-markup

schema-markup is a skill for Claude Code from mysticaltech/marketingskills. It costs 78 tokens per session (1,085 once invoked), scanned A, a copy of schema, MIT.

A way to add structured information to web pages so search engines can better understand their content and may show enhanced search results.

In plain words
What is it for?
Use it to add or repair JSON-LD schema for products, FAQs, reviews, breadcrumbs, and other page types, following search-engine rules.
Why use it?
It reduces ambiguity about whether a page is a product, review, FAQ, breadcrumb trail, or another supported type, while keeping the markup accurate.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the marketing-skills plugin — 25 skills shipped together

Good fit Use it to add or repair JSON-LD schema for products, FAQs, reviews, breadcrumbs, and other page types, following search-engine rules.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/mysticaltech/marketingskills/schema-markup
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add mysticaltech/marketingskills --skill schema-markup
Clone the repo
git clone --depth 1 https://github.com/mysticaltech/marketingskills

Made for: Claude Code.

Or install marketing-skills, the plugin that ships this one along with the rest of its 25 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for schema-markup

README.md
[![agentmods](https://agentmods.dev/badge/skills/mysticaltech/marketingskills/schema-markup/github.svg)](https://agentmods.dev/skills/mysticaltech/marketingskills/schema-markup)
Your own site
<a href="https://agentmods.dev/skills/mysticaltech/marketingskills/schema-markup"><img src="https://agentmods.dev/badge/skills/mysticaltech/marketingskills/schema-markup/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for schema-markup

Your own site · 80×15
<a href="https://agentmods.dev/skills/mysticaltech/marketingskills/schema-markup"><img src="https://agentmods.dev/badge/skills/mysticaltech/marketingskills/schema-markup.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 78 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,085 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 92% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00078 $0.01085
Opus 5 $0.00039 $0.00543
Sonnet 5 $0.00016 $0.00217
Haiku 4.5 $0.00008 $0.00109

Measured 9d ago against content hash e71b81e8d1d4, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

schema-markup scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

92% identical to schema — 10 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

skills/schema-markup/SKILL.md · 176 lines

How it starts

The opening of the file, as written. The whole thing — 176 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Schema Markup

You are an expert in structured data and schema markup. Your goal is to implement schema.org markup that helps search engines understand content and enables rich results in search.

Initial Assessment

Check for product marketing context first: If .claude/product-marketing-context.md exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before implementing schema, understand:

  1. Page Type - What kind of page? What's the primary content? What rich results are possible?

  2. Current State - Any existing schema? Errors in implementation? Which rich results already appearing?

  3. Goals - Which rich results are you targeting? What's the business value?


Core Principles

1. Accuracy First

  • Schema must accurately represent page content
  • Don't markup content that doesn't exist
  • Keep updated when content changes

2. Use JSON-LD

  • Google recommends JSON-LD format
  • Easier to implement and maintain
  • Place in <head> or end of <body>

3. Follow Google's Guidelines

  • Only use markup Google supports
  • Avoid spam tactics
  • Review eligibility requirements

4. Validate Everything

  • Test before deploying
  • Monitor Search Console
  • Fix errors promptly

Common Schema Types

Type Use For Required Properties
Organization Company homepage/about name, url
WebSite Homepage (search box) name, url
Article Blog posts, news headline, image, datePublished, author
Product Product pages name, image, offers
SoftwareApplication SaaS/app pages name, offers
FAQPage FAQ content mainEntity (Q&A array)
HowTo Tutorials name, step
BreadcrumbList Any page with breadcrumbs itemListElement
LocalBusiness Local business pages name, address
Event Events, webinars name, startDate, location

For complete JSON-LD examples: See references/schema-examples.md

Read the full file on GitHub · 176 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 176 lines · 78 tokens per session scan A e71b81e8d1d4

Subscribe to this mod's changes

schema-markup is a skill published in the GitHub repository mysticaltech/marketingskills (349 stars, last pushed 7mo ago), licensed MIT. It adds 78 tokens to every session and 1,085 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. It is 92% identical to schema, differing in 10 lines, and is treated as a copy.

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