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marketing-analytics

marketing-analytics is a skill for Claude Code from naveedharri/benai-skills. It costs 184 tokens per session (1,286 once invoked), scanned A, original, MIT.

A workflow for creating and updating a one-page marketing dashboard. It tracks attention, conversion, revenue, and retention, with each figure showing its change over time and data source.

In plain words
What is it for?
It helps set up data sources such as payment, website, content, email, and community tools, then refresh the dashboard for a chosen time period.
Why use it?
Marketing data often sits in separate tools, making it difficult to see business performance in one place or know where a number came from.

Skill for Claude Code

Written for Claude Code: disable-model-invocation in frontmatter.

Part of the benai-marketing plugin — 13 skills shipped together

not rated 78repo +2 changed 1mo ago A scan SkillSpector: pass 184 tokens original MIT

Good fit It helps set up data sources such as payment, website, content, email, and community tools, then refresh the dashboard for a chosen time period.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/naveedharri/benai-skills/marketing-analytics
View source ↗ naveedharri/benai-skills
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add naveedharri/benai-skills --skill marketing-analytics
Clone the repo
git clone --depth 1 https://github.com/naveedharri/benai-skills

Made for: Claude Code.

Or install benai-marketing, the plugin that ships this one along with the rest of its 13 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for marketing-analytics

README.md
[![agentmods](https://agentmods.dev/badge/skills/naveedharri/benai-skills/marketing-analytics/github.svg)](https://agentmods.dev/skills/naveedharri/benai-skills/marketing-analytics)
Your own site
<a href="https://agentmods.dev/skills/naveedharri/benai-skills/marketing-analytics"><img src="https://agentmods.dev/badge/skills/naveedharri/benai-skills/marketing-analytics/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for marketing-analytics

Your own site · 80×15
<a href="https://agentmods.dev/skills/naveedharri/benai-skills/marketing-analytics"><img src="https://agentmods.dev/badge/skills/naveedharri/benai-skills/marketing-analytics.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 184 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,286 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00184 $0.01286
Opus 5.5 $0.00074 $0.00514
Sonnet 5.5 $0.00037 $0.00257
Haiku 4.5 $0.00018 $0.00129

Measured 1mo ago against content hash f19f6e8db06f, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

marketing-analytics scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.

The scan reads SKILL.md. This mod also ships 1 executable file (assets/example-data.js), listed below but not scanned — reading those needs a real analyzer, not pattern matching.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/benai-marketing/skills/marketing-analytics/SKILL.md · 55 lines

How it starts

The opening of the file, as written. The whole thing — 55 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Marketing Analytics

One page, four questions: attention, conversion, revenue, retention. Every number carries its trend and its source. A scheduled task invokes this skill with a timeframe; the skill does the rest.

Mode selection

  • No dashboard folder / no config.md found, or the user asks to "set up" → SETUP.
  • A timeframe is given ("for yesterday", "for last week", a date range) and config exists → REFRESH.
  • Ambiguous → ask one question, not five.

SETUP (first run)

  1. Locate or create the dashboard folder. Ask where it should live (default: marketing-pulse/ in the user's project folder). Copy assets/dashboard-template.html in as dashboard.html.
  2. Interview for sources. Which of these does the business run, and through which tool?
    • Revenue/subscriptions (Stripe, Paddle, ...)
    • Site + conversion analytics (PostHog, GA4, Plausible)
    • Content channels (YouTube, LinkedIn, X, ...)
    • Email (Kit, Mailchimp, beehiiv)
    • Community (Circle, Skool, Slack, Discord)
  3. Probe the connectors for each approved source (ToolSearch if deferred). For gaps: offer to connect, or mark the block pending: true - the template renders honest placeholders. Never fake a number.
  4. Write config.md in the dashboard folder: each source, the exact tool/IDs used, the metric definitions chosen, deploy target (Vercel / live artifact / local file), and anything learned probing (rate limits, missing fields). references/source-wiring.md shows a complete worked example.
  5. Run the first REFRESH end to end, then tell the user the one-line prompt to put in a scheduled task, e.g.: Use the marketing-analytics skill to refresh the marketing dashboard for yesterday.

REFRESH (the scheduled run)

  1. Read config.md + the current data.js. Resolve the timeframe to complete days (24h = the last complete day; 7d/30d windows end on it).
  2. Pull every configured source for the window. Follow references/source-wiring.md for the field-tested access patterns and gotchas (Stripe filter shapes, PostHog queries, API lags). Oversized API responses: save to file and extract with jq/scripts - never page raw dumps through context.
  3. Rewrite data.js to the contract in references/data-contract.md. Keep the header comments (they are the documentation). Every metric gets its delta (24h and 7d where the source allows).
  4. Append the daily snapshot to history/YYYY-MM-DD.json (the whole DASHBOARD_DATA object). This is the append-only DB that unlocks month-over-month.
  5. Write the daily brief (the brief array): 3-5 sentences, numbers-first. Sentence 1 = the headline (revenue/net movement). Then: what drove any spike, which content converted, one retention/community observation, and at most one concrete action. No filler, no hype.
  6. Verify: open dashboard.html and confirm it renders with the new data (no NaN, no empty sections that should have data).
  7. Deploy per config (e.g. vercel deploy --prod --yes from the folder, or update the live artifact). Skip silently if config says local-only.
  8. Report: the live URL plus the 3 numbers that moved most, with deltas.

Read the full file on GitHub · 55 lines

Files

What ships with it

4 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 1mo ago Changed · -1 tokens per session f19f6e8db06f
  2. 2mo ago First seen · 55 lines · 185 tokens per session scan A e8f03131f88f

Subscribe to this mod's changes

marketing-analytics is a skill published in the GitHub repository naveedharri/benai-skills (78 stars, last pushed 28d ago), licensed MIT. It adds 184 tokens to every session and 1,286 once invoked, about $0.0007 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-05.

Analytics and metricsClaude CodeMarketing and SEOagent-skillsaianthropicclaudeclaude-plugins
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