buyer-persona-generator

buyer-persona-generator is a skill for Claude Code from nicepkg/ai-workflow. It costs 60 tokens per session (2,366 once invoked), scanned A, original, MIT.

A buyer-persona and ideal-customer-profile generator for describing the kinds of people or organisations a product is meant to reach. It covers details such as roles, goals, concerns, objections, and messaging needs.

In plain words
What is it for?
Use it when launching a product, entering a market, refining messaging, training sales staff, creating targeted content, or improving advertising audiences. It supports both business customers and individual consumers.
Why use it?
It turns a broad target audience into clearer customer profiles. This helps marketing and sales teams plan more focused messages and campaigns.

Skill for Claude Code

Written for Claude Code: installed under .claude/.

Good fit Use it when launching a product, entering a market, refining messaging, training sales staff, creating targeted content, or improving advertising audiences. It supports both business customers and individual consumers.

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Install with agentmods
npx agentmods add skills/nicepkg/ai-workflow/buyer-persona-generator
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add nicepkg/ai-workflow --skill buyer-persona-generator
Clone the repo
git clone --depth 1 https://github.com/nicepkg/ai-workflow

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for buyer-persona-generator

README.md
[![agentmods](https://agentmods.dev/badge/skills/nicepkg/ai-workflow/buyer-persona-generator/github.svg)](https://agentmods.dev/skills/nicepkg/ai-workflow/buyer-persona-generator)
Your own site
<a href="https://agentmods.dev/skills/nicepkg/ai-workflow/buyer-persona-generator"><img src="https://agentmods.dev/badge/skills/nicepkg/ai-workflow/buyer-persona-generator/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for buyer-persona-generator

Your own site · 80×15
<a href="https://agentmods.dev/skills/nicepkg/ai-workflow/buyer-persona-generator"><img src="https://agentmods.dev/badge/skills/nicepkg/ai-workflow/buyer-persona-generator.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 60 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,366 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00060 $0.02366
Opus 5 $0.00030 $0.01183
Sonnet 5 $0.00012 $0.00473
Haiku 4.5 $0.00006 $0.00237

Measured 9d ago against content hash bce490a2a955, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

buyer-persona-generator scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

workflows/marketing-pro-workflow/.claude/skills/buyer-persona-generator/SKILL.md · 355 lines

How it starts

The opening of the file, as written. The whole thing — 355 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Buyer Persona Generator

Create data-driven buyer personas and Ideal Customer Profiles (ICP) for targeted marketing.

When to Use

  • Launching a new product or service
  • Entering new markets or segments
  • Refining marketing messaging
  • Training sales teams
  • Creating targeted content
  • Improving ad targeting

Persona Types

B2B Personas

  • Economic Buyer - Signs the contract, cares about ROI
  • Technical Buyer - Evaluates product fit, cares about specs
  • User/Champion - Daily user, advocates internally
  • Blocker - Potential objector, needs addressing

B2C Personas

  • Primary User - Main customer segment
  • Secondary User - Adjacent segment
  • Influencer - Affects purchase decision
  • Decision Maker - Makes final purchase

Output Format

B2B Buyer Persona

═══════════════════════════════════════════════════════════════
BUYER PERSONA: [Persona Name]
═══════════════════════════════════════════════════════════════

PERSONA SNAPSHOT
─────────────────────────────────────────────────────────────
Name: "[Fictional Name]"
Role: [Job Title]
Type: [Economic Buyer / Technical Buyer / Champion / Blocker]
Priority: [Primary / Secondary / Tertiary]

DEMOGRAPHICS
─────────────────────────────────────────────────────────────
Job Title: [Specific titles]
Department: [Marketing, Engineering, Operations, etc.]
Seniority: [C-level, VP, Director, Manager, IC]
Reports To: [Who they report to]
Team Size: [Direct reports]
Company Size: [Employee count range]
Industry: [Vertical/sector]
Location: [Geography]
Age Range: [Typical age]
Income: [Salary range]
Education: [Typical background]

PSYCHOGRAPHICS
─────────────────────────────────────────────────────────────
Personality Type: [Analytical / Driver / Amiable / Expressive]
Decision Style: [Data-driven / Gut-feel / Consensus / Decisive]
Risk Tolerance: [Low / Medium / High]
Tech Savviness: [Early adopter / Mainstream / Laggard]
Information Sources:
  - [Where they learn: podcasts, newsletters, conferences]
  - [Who they follow: influencers, publications]
  - [Communities: LinkedIn groups, Slack, forums]

GOALS & MOTIVATIONS
─────────────────────────────────────────────────────────────
Professional Goals:
  1. [Primary goal - what they're measured on]
  2. [Secondary goal]
  3. [Career aspiration]

Personal Motivations:
  1. [What drives them personally]
  2. [Status, security, growth, etc.]

Success Metrics (KPIs):
  - [What metrics define their success]
  - [How they're evaluated]

PAIN POINTS & CHALLENGES
─────────────────────────────────────────────────────────────
Top Frustrations:
  1. [Biggest daily pain] - Severity: High
  2. [Second pain point] - Severity: Medium
  3. [Third pain point] - Severity: Medium

Current Solutions:
  - [What they use today]
  - [Workarounds they've created]
  - [Why current solutions fall short]

Triggers for Change:
  - [Events that make them seek solutions]
  - [Budget cycle timing]
  - [Organizational changes]

BUYING BEHAVIOR
─────────────────────────────────────────────────────────────
Role in Purchase: [Decision Maker / Influencer / User / Blocker]
Budget Authority: [Yes/No, up to $X]
Research Process:
  1. [How they discover solutions]
  2. [What they evaluate]
  3. [Who they consult]

Evaluation Criteria (ranked):
  1. [Most important factor]
  2. [Second factor]
  3. [Third factor]
  4. [Fourth factor]
  5. [Fifth factor]

Sales Cycle Stage: [Aware / Considering / Evaluating / Deciding]
Preferred Contact: [Email / Phone / LinkedIn / In-person]
Content Preferences: [Case studies / Demos / Whitepapers / Webinars]

OBJECTIONS & CONCERNS
─────────────────────────────────────────────────────────────
Common Objections:
  1. "[Objection]"
     → Response: [How to address]

  2. "[Objection]"
     → Response: [How to address]

  3. "[Objection]"
     → Response: [How to address]

Fears:
  - [What keeps them up at night about this decision]
  - [Career risk concerns]
  - [Implementation worries]

MESSAGING STRATEGY
─────────────────────────────────────────────────────────────
Value Proposition for This Persona:
"[One sentence tailored to their needs]"

Key Messages (prioritized):
  1. [Most resonant message]
  2. [Second message]
  3. [Third message]

Proof Points:
  - [Specific evidence that convinces them]
  - [Case study type they'd want]
  - [Stats/data that matter]

Tone: [Professional / Technical / Friendly / Authoritative]

CONTENT MAP
─────────────────────────────────────────────────────────────
Awareness Stage:
  - [Blog post topics]
  - [Educational content]

Consideration Stage:
  - [Comparison guides]
  - [Webinars]

Decision Stage:
  - [Case studies]
  - [ROI calculator]
  - [Demo]

QUOTES (What They Say)
─────────────────────────────────────────────────────────────
"[Direct quote expressing a pain point]"

"[Quote about what they want]"

"[Quote about their concerns]"

A DAY IN THEIR LIFE
─────────────────────────────────────────────────────────────
Morning: [What they do]
Midday: [Meetings, tasks]
Afternoon: [Priorities]
Challenges: [What frustrates them daily]
Wins: [What makes a good day]

Read the full file on GitHub · 355 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 355 lines · 60 tokens per session scan A bce490a2a955

Subscribe to this mod's changes

buyer-persona-generator is a skill published in the GitHub repository nicepkg/ai-workflow (282 stars, last pushed 7mo ago), licensed MIT. It adds 60 tokens to every session and 2,366 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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