competitive-analysis

competitive-analysis is a skill for Claude Code, Codex from nicepkg/ai-workflow. It costs 16 tokens per session (993 once invoked), scanned A, original, MIT.

A market-research guide for comparing competitors, studying market conditions, and positioning a product differently. It covers market size, growth, competition, barriers, regulation, and research sources.

In plain words
What is it for?
Use it to estimate TAM, SAM, and SOM, build competitor feature and pricing matrices, and assess market dynamics. It also helps organize research from websites, trials, customer interviews, and review sites.
Why use it?
It replaces scattered competitor notes and guesswork with a structured view of the market. This helps reveal where a product can stand out.

Skill for Claude CodeCodex

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/nicepkg/ai-workflow/competitive-analysis
Any agent
npx skills add nicepkg/ai-workflow --skill competitive-analysis
Clone the repo
git clone --depth 1 https://github.com/nicepkg/ai-workflow

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for competitive-analysis

README.md
[![agentmods](https://agentmods.dev/badge/skills/nicepkg/ai-workflow/competitive-analysis.svg)](https://agentmods.dev/skills/nicepkg/ai-workflow/competitive-analysis)
Your own site
<a href="https://agentmods.dev/skills/nicepkg/ai-workflow/competitive-analysis"><img src="https://agentmods.dev/badge/skills/nicepkg/ai-workflow/competitive-analysis.svg" alt="Measured on agentmods" height="20"></a>
Per session 16 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 993 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00016 $0.00993
Opus 5 $0.00008 $0.00496
Sonnet 5 $0.00003 $0.00199
Haiku 4.5 $0.00002 $0.00099

Measured yesterday against content hash 433e0e956260, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

competitive-analysis scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured yesterday.

The scan reads SKILL.md. This mod also ships 1 executable file (scripts/validate.py), listed below but not scanned — reading those needs a real analyzer, not pattern matching.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

workflows/product-manager-workflow/.claude/skills/competitive-analysis/SKILL.md · 157 lines

How it starts

The opening of the file, as written. The whole thing — 157 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Competitive Analysis Skill

Analyze competitors and market dynamics to inform product strategy. Master competitive intelligence and strategic positioning.

Market Analysis

TAM/SAM/SOM Calculation

TAM (Total Addressable Market):
= Total customers × Average deal size
= 10M companies × $10K = $100B

SAM (Serviceable Addressable Market):
= TAM × Segment % you can reach
= $100B × 10% = $10B

SOM (Serviceable Obtainable Market):
= SAM × Realistic market share (3-5 years)
= $10B × 5% = $500M

Market Dynamics

Factor Analysis Impact
Growth CAGR % High/Med/Low
Competition # players Fragmented/Consolidated
Barriers Entry difficulty High/Med/Low
Regulation Compliance needs Increasing/Stable

Competitor Research

Competitor Matrix

Feature You Comp A Comp B Comp C
Feature 1
Feature 2
Pricing $99 $149 $79 $199
Target SMB Enterprise Startup Mid

Competitive Intelligence Sources

  • Public: Website, pricing, blog, press
  • Product: Free trial, demo, screenshots
  • Customers: Win/loss interviews
  • Community: G2, Capterra, Reddit
  • Industry: Analyst reports, conferences

Strategic Frameworks

Porter's Five Forces

Supplier Power: [Low/Med/High]
Buyer Power: [Low/Med/High]
Competitive Rivalry: [Low/Med/High]
Threat of Substitutes: [Low/Med/High]
Threat of New Entrants: [Low/Med/High]

SWOT Analysis

STRENGTHS          | WEAKNESSES
- [Internal +]     | - [Internal -]
- [Internal +]     | - [Internal -]
-------------------+-------------------
OPPORTUNITIES      | THREATS
- [External +]     | - [External -]
- [External +]     | - [External -]

Battlecards

Sales Battlecard Template

COMPETITOR: [Name]

POSITIONING:
"[Competitor] is [category] focused on [segment].
We are [differentiator]."

WIN THEMES:
1. [Your advantage 1]
2. [Your advantage 2]
3. [Your advantage 3]

OBJECTION HANDLING:
Q: "Why not [Competitor]?"
A: "[Competitor] is great for [X], but [your advantage]"

GOTCHAS (Their weaknesses):
- [Weakness 1]
- [Weakness 2]

Read the full file on GitHub · 157 lines

Files

What ships with it

5 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. yesterday First seen · 157 lines · 16 tokens per session scan A 433e0e956260

Subscribe to this mod's changes

competitive-analysis is a skill published in the GitHub repository nicepkg/ai-workflow (283 stars, last pushed 7mo ago), licensed MIT. It adds 16 tokens to every session and 993 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.