launch-gtm-execution

A guide for planning and carrying out a product launch and go-to-market strategy, meaning how a product reaches customers and generates sales.

In plain words
What is it for?
Use it to compare direct sales with self-service or freemium models, plan launch activities, create sales enablement material, and organize go-to-market execution.
Why use it?
It helps teams choose a sales approach, coordinate launch work, prepare sales support, and plan marketing campaigns.

Skill for Claude CodeCodex

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/nicepkg/ai-workflow/launch-gtm-execution
Any agent
npx skills add nicepkg/ai-workflow --skill launch-gtm-execution
Clone the repo
git clone --depth 1 https://github.com/nicepkg/ai-workflow

Made for: Claude Code, Codex.

Per session 31 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,366 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00031 $0.02366
Opus 5 $0.00015 $0.01183
Sonnet 5 $0.00006 $0.00473
Haiku 4.5 $0.00003 $0.00237

Measured 2d ago against content hash 939ab9e285cd, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

launch-gtm-execution scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2d ago.

The scan reads SKILL.md. This mod also ships 1 executable file (scripts/helper.py), listed below but not scanned — reading those needs a real analyzer, not pattern matching.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

workflows/marketing-pro-workflow/.claude/skills/launch-gtm-execution/SKILL.md · 383 lines

How it starts

The opening of the file, as written. The whole thing — 383 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Launch & Go-To-Market Skill

Master the art of successful product launches. From GTM strategy through launch execution, learn to coordinate teams, build momentum, and achieve market success.

Go-To-Market (GTM) Strategy

GTM Framework Decision

1. Direct Sales Model

  • Your team directly sells to customers
  • Best for: High ACV (>$10K), complex product
  • Sales cycle: 3-6 months
  • Team size: 1 AE per $500K-$1M ARR target
  • Examples: Salesforce, HubSpot, Workday

Pros:

  • Control over message
  • Deep customer relationships
  • Higher deal size possible
  • Custom solutions

Cons:

  • Expensive ($200K+ per rep)
  • Slower to scale
  • Long sales cycles
  • Small addressable market needed for ROI

Key Metrics:

  • Sales Qualified Lead (SQL)
  • Close rate (typically 20-40%)
  • Sales cycle length
  • Customer Acquisition Cost (CAC)

2. Self-Service / Freemium Model

  • Customers discover and sign up themselves
  • Best for: Low ACV (<$1K), self-explanatory product
  • Sales cycle: Minutes to days
  • Team: Product + Marketing focused

Pros:

  • Scales without sales team
  • Low CAC
  • Fast adoption
  • Land and expand opportunity

Cons:

  • High churn risk
  • Need viral/network effects
  • Requires excellent product
  • Difficult to reach enterprise

Key Metrics:

  • Free-to-paid conversion (2-5% target)
  • Monthly Recurring Revenue (MRR)
  • Customer Lifetime Value (LTV)
  • CAC < 30% LTV

3. Sales Development (SMB)

  • SDR/AE team for smaller deals
  • Best for: SMB market ($2K-$50K ACV)
  • Sales cycle: 1-3 months
  • Lower cost than enterprise sales

Pros:

  • Better ROI than enterprise sales
  • Faster sales cycles
  • Larger addressable market
  • Still personal touch

Cons:

  • Volume required
  • Lower margins
  • Churn challenges

4. Channel/Partner Model

  • Resellers, integrations, platforms
  • Best for: Reaching wide market cheaply
  • Examples: App stores, Zapier, AWS Marketplace

Pros:

  • Low CAC (partner pays)
  • Wide distribution
  • Established customer relationships

Read the full file on GitHub · 383 lines

Files

What ships with it

3 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2d ago First seen · 383 lines · 31 tokens per session scan A 939ab9e285cd

Subscribe to this mod's changes

launch-gtm-execution is a skill published in the GitHub repository nicepkg/ai-workflow (283 stars, last pushed 7mo ago), licensed MIT. It adds 31 tokens to every session and 2,366 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.