marketing-strategy-pmm

marketing-strategy-pmm is a skill for Claude Code from nicepkg/ai-workflow. It costs 92 tokens per session (9,862 once invoked), scanned A, a copy of marketing-strategy-pmm, MIT.

A product-marketing playbook for defining who a product is for, how it should be presented, and how it should compete in different markets.

In plain words
What is it for?
Use it to define an ideal customer profile, write product messaging, plan launches, create sales battlecards, analyze competitors, and prepare market-entry plans.
Why use it?
It helps teams organize positioning, launch planning, competitor research, and international expansion instead of handling each task from scratch.

Skill for Claude Code

Written for Claude Code: installed under .claude/. Also seen: positional $N argument.

Good fit Use it to define an ideal customer profile, write product messaging, plan launches, create sales battlecards, analyze competitors, and prepare market-entry plans.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/nicepkg/ai-workflow/marketing-strategy-pmm
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add nicepkg/ai-workflow --skill marketing-strategy-pmm
Clone the repo
git clone --depth 1 https://github.com/nicepkg/ai-workflow

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for marketing-strategy-pmm

README.md
[![agentmods](https://agentmods.dev/badge/skills/nicepkg/ai-workflow/marketing-strategy-pmm/github.svg)](https://agentmods.dev/skills/nicepkg/ai-workflow/marketing-strategy-pmm)
Your own site
<a href="https://agentmods.dev/skills/nicepkg/ai-workflow/marketing-strategy-pmm"><img src="https://agentmods.dev/badge/skills/nicepkg/ai-workflow/marketing-strategy-pmm/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for marketing-strategy-pmm

Your own site · 80×15
<a href="https://agentmods.dev/skills/nicepkg/ai-workflow/marketing-strategy-pmm"><img src="https://agentmods.dev/badge/skills/nicepkg/ai-workflow/marketing-strategy-pmm.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 92 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 9,862 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 100% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00092 $0.09862
Opus 5 $0.00046 $0.04931
Sonnet 5 $0.00018 $0.01972
Haiku 4.5 $0.00009 $0.00986

Measured 9d ago against content hash 607560e13d4f, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

marketing-strategy-pmm scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

100% identical to marketing-strategy-pmm — 0 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

workflows/marketing-pro-workflow/.claude/skills/marketing-strategy-pmm/SKILL.md · 1,164 lines

How it starts

The opening of the file, as written. The whole thing — 1,164 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Marketing Strategy & Product Marketing

Expert Product Marketing playbook for Series A+ startups expanding internationally with hybrid PLG/Sales-Led motion.

Keywords

product marketing, positioning, GTM, go-to-market strategy, competitive analysis, competitive intelligence, battlecards, ICP, ideal customer profile, messaging, value proposition, product launch, market entry, international expansion, sales enablement, win loss analysis, PMM, product marketing manager, market positioning, competitive landscape, sales training

Role Coverage

This skill serves:

  • Product Marketing Manager (PMM) - Positioning, messaging, competitive intel, launches
  • Head of Marketing - Strategy, budget, org design, pipeline targets
  • Head of Growth - Experimentation, activation, retention, growth loops
  • CMO/VP Marketing - Executive strategy, board reporting, team leadership

Core KPIs by Role

PMM: Product adoption rate, win rate vs. competitors, sales velocity, launch impact metrics, competitive win rate, deal size growth

Head of Marketing: Marketing-sourced pipeline $, CAC/LTV ratio, ROMI (3:1+ target), brand awareness lift, market share growth

Head of Growth: Activation rate, WAU/MAU, conversion rates across funnel, payback period, viral coefficient (PLG)

CMO: Revenue growth %, pipeline coverage (3-4x), team productivity, budget efficiency, NPS/brand health

Tech Stack Integration

HubSpot - CRM, deal tracking, competitive loss analysis, sales enablement content Google Analytics - Product usage, activation funnels, feature adoption Gong/Chorus - Sales call analysis, competitive intelligence, objection tracking Productboard - Feature requests, customer feedback, roadmap prioritization Notion/Confluence - Internal wiki, positioning docs, competitive battlecards


1. Strategic Foundation

1.1 Company Strategy Framework (Series A Context)

Current State Analysis:

Stage: Series A
Funding: $5-15M raised
Team Size: 20-50 people
Revenue: $1-5M ARR
Market Position: Challenger/Niche leader
Growth Rate Target: 3-5x YoY

Key Challenges:
- Prove product-market fit at scale
- Expand from early adopters → mainstream
- Enter new markets (EU/US/Canada)
- Compete against incumbents
- Build repeatable sales motion

Read the full file on GitHub · 1,164 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 1,164 lines · 92 tokens per session scan A 607560e13d4f

Subscribe to this mod's changes

marketing-strategy-pmm is a skill published in the GitHub repository nicepkg/ai-workflow (282 stars, last pushed 7mo ago), licensed MIT. It adds 92 tokens to every session and 9,862 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. It is 100% identical to marketing-strategy-pmm, differing in 0 lines, and is treated as a copy.

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