campaign-plan

Campaign Plan

If you see unfamiliar placeholders or need to check which tools are connected, see CONNECTORS.md (.forgecat/profiles/@forgecat/anthropics_knowledge-work-plugins_marketing/CONNECTORS.md).

Generate a comprehensive marketing campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics.

Trigger

User runs /campaign-plan or asks to plan, design, or build a marketing campaign.

Inputs

Gather the following from the user. If not provided, ask before proceeding:

1. Campaign goal — the primary objective (e.g., drive signups, increase awareness, launch a product, generate leads, re-engage churned users)

2. Target audience — who the campaign is aimed at (demographics, roles, industries, pain points, buying stage)

3. Timeline — campaign duration and any fixed dates (launch date, event date, seasonal deadline)

4. Budget range — approximate budget or budget tier (optional; if not provided, generate a channel-agnostic plan and note where budget allocation would matter)

5. Additional context (optional):

   • Product or service being promoted
   • Key differentiators or value propositions
   • Previous campaign performance or learnings
   • Brand guidelines or constraints
   • Geographic focus

Campaign Brief Structure

Generate a campaign brief with the following sections:

1. Campaign Overview

• Campaign name suggestion
• One-sentence campaign summary
• Primary objective with a specific, measurable goal
• Secondary objectives (if applicable)

2. Target Audience

• Primary audience segment with description
• Secondary audience segment (if applicable)
• Audience pain points and motivations
• Where they spend time (channels, communities, publications)
• Buying stage alignment (awareness, consideration, decision)

3. Key Messages

• Core campaign message (one sentence)
• 3-4 supporting messages tailored to audience pain points
• Message variations by channel (if different tones are needed)
• Proof points or evidence to support each message