google-ads-copy

google-ads-copy is a skill for Claude Code, Codex from nowork-studio/notfair-plugin. It costs 121 tokens per session (1,793 once invoked), scanned A, original, MIT.

A tool for writing and comparing text used in Google Search advertisements, including headlines and descriptions for responsive search ads.

In plain words
What is it for?
Use it to generate ad variants, improve messaging, plan A/B tests, and review results such as click-through or conversion performance.
Why use it?
It helps create multiple ad messages and test which wording performs better instead of relying on one version.

Skill for Claude CodeCodex

Part of the notfair plugin — 52 skills, 1 MCP server shipped together

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/nowork-studio/notfair-plugin/copy
Any agent
npx skills add nowork-studio/notfair-plugin --skill copy
Clone the repo
git clone --depth 1 https://github.com/nowork-studio/notfair-plugin

Made for: Claude Code, Codex.

Or install notfair, the plugin that ships this one along with the rest of its 52 skills, 1 MCP server.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for google-ads-copy

README.md
[![agentmods](https://agentmods.dev/badge/skills/nowork-studio/notfair-plugin/copy.svg)](https://agentmods.dev/skills/nowork-studio/notfair-plugin/copy)
Your own site
<a href="https://agentmods.dev/skills/nowork-studio/notfair-plugin/copy"><img src="https://agentmods.dev/badge/skills/nowork-studio/notfair-plugin/copy.svg" alt="Measured on agentmods" height="20"></a>
Per session 121 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,793 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00121 $0.01793
Opus 5 $0.00060 $0.00897
Sonnet 5 $0.00024 $0.00359
Haiku 4.5 $0.00012 $0.00179

Measured 4d ago against content hash 4c113e91fb08, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

google-ads-copy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 4d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

google-ads/copy/SKILL.md · 95 lines

How it starts

The opening of the file, as written. The whole thing — 95 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Ad Copy Generator + A/B Tester

Write Google Ads RSA copy and run structured tests to find winning messaging.

Setup

Read and follow ../shared/preamble.md (MCP detection, account selection) and ../shared/analysis-principles.md (evidence requirement, guardrails). Both apply throughout.

Reference

Read on demand:

  • references/rsa-best-practices.md — character limits, headline formulas, pinning, A/B mechanics, common mistakes. The source of truth for what to write.
  • references/rsa-testing-lab.md — how to choose RSA test metrics, diagnose ad-group intent bloat, decide pinning, and avoid chasing Ad Strength over business outcomes.
  • ../manage/references/industry-benchmarks.md — industry CTR/CVR benchmarks for sanity-checking targets.
  • ../manage/references/quality-score-framework.md — only when QS improvement is the explicit goal.

Business context — non-negotiable input

Every copy decision is grounded in business context. Read {data_dir}/business-context.json and {data_dir}/personas/{accountId}.json first.

  • If either file is missing or empty, recommend /google-ads-audit before writing — generic copy that ignores positioning is wasted ad inventory. The full intake procedure (website crawl, schema, bootstrapping) lives in ../audit/references/business-context.md.
  • If the user volunteers new info (new service, changed positioning, seasonal update), merge it in.

How context shapes copy: services map to headline categories; locations earn local-specific headlines (with QS upside); brand voice sets tone and forbidden words; differentiators ARE the value-prop headlines; competitors sharpen positioning (without naming them); seasonality decides urgency vs. evergreen framing; offers feed time-sensitive variants; landing-page content must match (or conversions drop). Personas drive language: their own search-term phrasing in headlines, their pain points in descriptions, their decision-trigger as the CTA angle.

Ad-strength vs. real performance

Read the full file on GitHub · 95 lines

Files

What ships with it

3 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 4d ago First seen · 95 lines · 121 tokens per session scan A 4c113e91fb08

Subscribe to this mod's changes

google-ads-copy is a skill published in the GitHub repository nowork-studio/notfair-plugin (3,447 stars, last pushed 5d ago), licensed MIT. It adds 121 tokens to every session and 1,793 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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