brand-copywriter

brand-copywriter is a skill for Claude Code from ognjengt/founder-skills. It costs 52 tokens per session (2,870 once invoked), scanned A, original, MIT.

A skill for writing promotional text for ads, landing pages, emails, social posts, sales pages, and product descriptions using copywriting frameworks.

In plain words
What is it for?
It creates two copy versions for a requested marketing use case, using a recommended framework and another selected for comparison.
Why use it?
It gives developers and teams structured alternatives when they need marketing text but do not know which format or approach fits.

Skill for Claude Code

Written for Claude Code: $ARGUMENTS substitution.

Part of the founder-skills plugin — 15 skills shipped together

not rated 302repo +11 3mo ago A scan Socket: passSnyk: passSkillSpector: pass 52 tokens original MIT

Good fit It creates two copy versions for a requested marketing use case, using a recommended framework and another selected for comparison.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/ognjengt/founder-skills/brand-copywriter
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add ognjengt/founder-skills --skill brand-copywriter
Clone the repo
git clone --depth 1 https://github.com/ognjengt/founder-skills

Made for: Claude Code.

Or install founder-skills, the plugin that ships this one along with the rest of its 15 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for brand-copywriter

README.md
[![agentmods](https://agentmods.dev/badge/skills/ognjengt/founder-skills/brand-copywriter/github.svg)](https://agentmods.dev/skills/ognjengt/founder-skills/brand-copywriter)
Your own site
<a href="https://agentmods.dev/skills/ognjengt/founder-skills/brand-copywriter"><img src="https://agentmods.dev/badge/skills/ognjengt/founder-skills/brand-copywriter/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for brand-copywriter

Your own site · 80×15
<a href="https://agentmods.dev/skills/ognjengt/founder-skills/brand-copywriter"><img src="https://agentmods.dev/badge/skills/ognjengt/founder-skills/brand-copywriter.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 52 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,870 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 18 Mar 2026
  • Snyk pass 15 Feb 2026
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00052 $0.02870
Opus 5 $0.00026 $0.01435
Sonnet 5 $0.00010 $0.00574
Haiku 4.5 $0.00005 $0.00287

Measured 12d ago against content hash 984633f88ec0, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

brand-copywriter scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

Copies of this mod

1 near-identical copy found in the catalogue:

skills/brand-copywriter/SKILL.md · 299 lines

How it starts

The opening of the file, as written. The whole thing — 299 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Brand Copywriter

Purpose

Generate professional marketing copy in two versions: one using the optimal framework for the platform/use case, and one using an AI-selected alternative framework for comparison.


Execution Logic

Check $ARGUMENTS first to determine execution mode:

If $ARGUMENTS is empty or not provided:

Respond with: "brand-copywriter loaded, proceed with what you need copy for (e.g., Facebook ad, landing page, TikTok video, LinkedIn post, email sequence, etc.)"

Then wait for the user to provide their requirements in the next message.

If $ARGUMENTS contains content:

Proceed immediately to Task Execution (skip the "loaded" message).


Task Execution

When user requirements are available (either from initial $ARGUMENTS or follow-up message):

1. MANDATORY: Read Reference Files FIRST

BLOCKING REQUIREMENT — DO NOT SKIP THIS STEP

Before doing ANYTHING else, you MUST use the Read tool to read BOTH reference files:

Read: ./references/copy_frameworks.md
Read: ./references/writing_styles.md

What you will find:

  • copy_frameworks.md: 14 proven copywriting frameworks with detailed structures, selection matrix, and quick reference tables
  • writing_styles.md: Voice and tone rules built from Ogilvy, Schwartz, Hopkins, Halbert, Sugarman, Caples, and Collier. Contains the Banned Phrases list, AI tell patterns to avoid, and how human copy actually sounds.

DO NOT PROCEED to Step 2 until you have read both files and have the frameworks AND voice rules loaded in context.

2. Check for Business Context

Check if FOUNDER_CONTEXT.md exists in the project root.

  • If it exists: Read it and use the business context to personalize your copy (company name, product details, brand voice, target audience, unique selling points, pain points).
  • If it doesn't exist: Proceed using defaults from "Defaults & Assumptions" and ask clarifying questions if critical information is missing.

3. Analyze Input

From the user's requirements, extract:

  • Copy type: What are they writing? (Facebook ad, landing page, TikTok script, etc.)
  • Product/service: What are they selling?
  • Target audience: Who is this for?
  • Key benefit/transformation: What outcome does the customer get?
  • Tone: Professional, casual, bold, friendly, etc.
  • Length constraints: Character limits, word count, duration (for video)

Read the full file on GitHub · 299 lines

Files

What ships with it

3 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 299 lines · 52 tokens per session scan A 984633f88ec0

Subscribe to this mod's changes

brand-copywriter is a skill published in the GitHub repository ognjengt/founder-skills (302 stars, last pushed 3mo ago), licensed MIT. It adds 52 tokens to every session and 2,870 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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