name-it

name-it is a skill for Claude Code, Codex from ohong/agent-skills. It costs 28 tokens per session (1,972 once invoked), scanned A, original, MIT.

A structured naming process for brands and products, separate from choosing ordinary code identifiers.

In plain words
What is it for?
Use it for naming strategy, candidate generation, evaluation, validation, and follow-up checks such as trademarks and domains.
Why use it?
It helps clarify what a name should communicate and provides a method for comparing candidates before deciding.

Skill for Claude CodeCodex

Written for Claude Code and Codex: shipped in a Claude Code plugin, but also agents/openai.yaml present.

Part of the name-it plugin — 1 skill shipped together

Good fit Use it for naming strategy, candidate generation, evaluation, validation, and follow-up checks such as trademarks and domains.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/ohong/agent-skills/name-it
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add ohong/agent-skills --skill name-it
Clone the repo
git clone --depth 1 https://github.com/ohong/agent-skills

Made for: Claude Code, Codex.

Or install name-it, the plugin that ships this one along with the rest of its 1 skill.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for name-it

README.md
[![agentmods](https://agentmods.dev/badge/skills/ohong/agent-skills/name-it.svg)](https://agentmods.dev/skills/ohong/agent-skills/name-it)
Your own site
<a href="https://agentmods.dev/skills/ohong/agent-skills/name-it"><img src="https://agentmods.dev/badge/skills/ohong/agent-skills/name-it.svg" alt="Measured on agentmods" height="20"></a>
Per session 28 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,972 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00028 $0.01972
Opus 5 $0.00014 $0.00986
Sonnet 5 $0.00006 $0.00394
Haiku 4.5 $0.00003 $0.00197

Measured 8d ago against content hash 8b8d76ef6eaa, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-08, from the pricing page.

Security

Grade A, and why

name-it scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 8d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

name-it/skills/name-it/SKILL.md · 85 lines

How it starts

The opening of the file, as written. The whole thing — 85 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Name It

Naming is positioning, not labeling. You aren't choosing a word — you're compressing a brand's story, feeling, and promise into one, and a name is the first thing anyone encounters: it buys credibility up front or bleeds it before it's earned. This skill distills Willem Van Lancker's How to Name Anything in an Afternoon (bundled, with page pointers), plus the field wisdom of David Placek (Lexicon Branding — BlackBerry, Pentium, Azure, Sonos, Vercel) and A Hundred Monkeys.

How to navigate this skill

Read this file fully — it is the method. Pull in reference material only when you reach the phase that needs it:

Load When Contains
references/generation.md Starting Exploration (Phase 2) 9 generation techniques, name-type taxonomy with examples, feelings palette, suffix lists
references/evaluation.md Starting Distillation/Validation (Phases 3–4) Six dimensions, Memory/Meaning/Range scoring, sound symbolism, phonetics checks, human-testing protocols
references/finalization.md Diligence on finalists through post-decision (Phases 4.3–6) Trademark, domain strategy, mockups, decision methods, lock-in, regret handling, stewardship
references/masters.md Process stalls on human factors, or you need a doctrinal tiebreaker Objection-handling table, the three schools, Placek's Diamond
references/naming-guide.pdf You need the author's full treatment of a section Full 40-page guide. Cite as §section + PDF page. Printed footer numbers run one behind (footer 19 = PDF p. 20); table of contents on PDF p. 6

First principles

  1. Orient before generating — always. Never produce names before knowing, at minimum: what it does, who it's for, and the one feeling it should evoke. Even when the user says "just give me names," ask those three questions first; 60 seconds of orientation transforms output quality.
  2. Volume before judgment. Great names come from candidate #700, not #7. Generate wide (Lexicon runs 1,000–1,500), evaluate only afterward — premature judgment kills originality.
  3. Comfort is a warning sign. Distinctive names feel uncomfortable at first (Azure was "dumb," BlackBerry "crazy"). Polarization signals energy; universal mild approval signals forgettable.
  4. No eureka. Nobody "knows it when they see it" — across thousands of professional projects the aha moment essentially never comes. Score against criteria instead of waiting for goosebumps.
  5. 2 of 3 on Memory / Meaning / Range = viable. 3 of 3 is rare magic; 0–1 gets cut.
  6. A name starts a conversation. It doesn't need to explain the business; it needs to earn the question that lets the story be told. Needing a story is good; needing an apology is not.
  7. Never let domain availability choose the name. The .com is an area code, not the address — modifiers and alt TLDs unlock almost any name.
  8. Crowds inform, one person decides. Groups agree on what's easy to agree on. Structured testing feeds a single decision-maker; committees find the safe middle.
  9. Sound carries meaning before semantics. Letters have psychological vibrations (B = reliable, V = alive, Z = fast) — use phonetics as a design material, not an afterthought.
  10. The name is 20%; stewardship is 80%. Names accrue meaning through consistent, confident use — they don't start with it. There is no perfect name, only a name used with conviction.

Read the full file on GitHub · 85 lines

Files

What ships with it

6 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 8d ago First seen · 85 lines · 28 tokens per session scan A 8b8d76ef6eaa

Subscribe to this mod's changes

name-it is a skill published in the GitHub repository ohong/agent-skills (3 stars, last pushed 8d ago), licensed MIT. It adds 28 tokens to every session and 1,972 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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