Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add open-octo/octo-agent --skill copywritinggit clone --depth 1 https://github.com/open-octo/octo-agentWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/open-octo/octo-agent/copywriting)<a href="https://agentmods.dev/skills/open-octo/octo-agent/copywriting"><img src="https://agentmods.dev/badge/skills/open-octo/octo-agent/copywriting/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/open-octo/octo-agent/copywriting"><img src="https://agentmods.dev/badge/skills/open-octo/octo-agent/copywriting.svg" alt="Reviewed on agentmods" width="80" height="20"></a>- NVIDIA SkillSpector pass
What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00154 | $0.02162 |
| Opus 5 | $0.00077 | $0.01081 |
| Sonnet 5 | $0.00031 | $0.00432 |
| Haiku 4.5 | $0.00015 | $0.00216 |
Grade A, and why
copywriting scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 7d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 193 lines — stays where its author put it; the contents beside it link to each section on GitHub.
转化文案（Copywriting）
写清楚、有说服力、能推动行动的文案。核心原则：清晰大于炫技、卖点转利益点、具体胜过空泛、讲人话而不是讲公司话。
动手前先问清楚（别瞎猜）
最多问 2-3 个最影响产出的，其余自己带 default：
- 页面/内容类型：落地页、首页、定价页、功能页、产品介绍、广告语？（决定结构）
- 唯一目标动作：这一条内容要读者做一件什么事？（先定 CTA，全文为它服务）
- 目标人群 & 认知阶段：他们是谁、对你了解多少？（选框架和 CTA 门槛）
- 核心差异点：最值得先讲的那一个好处（驱动标题和首屏）
用户说"先随便写一版"就写，把假设列在开头。
核心原则
1. 卖点转利益点（Features → Benefits）
写产品功能不是目的，写它给用户带来的结果。
| 卖点 | 利益点 |
|---|---|
| "实时数据看板" | "一眼看清现在什么在赚，不用等周报" |
| "AI 推荐" | "给的建议是真的贴合你的数据，不是通用套路" |
| "99.99% 可用性" | "你的客户永远不用面对打不开的页面" |
| "SOC 2 认证" | "过企业的安全审查不用再折腾半年" |
2. 具体胜过空泛
- 空泛："帮你省时间" → 具体："每周做周报从 4 小时压到 15 分钟"
- 空泛："数万用户的选择" → 具体："2847 个团队在用，包括 Stripe、Notion"
3. 说人话（讲客户的话，不是公司的话）
用客户在评价/工单/销售通话里会用的话，别用市场部黑话。
4. 一段一个观点
按"问题 → 方案 → 证明 → 行动"往下推，不要一段塞三件事。
5. 诚实胜过夸张
绝不编数字、编见证、编夸大。具体 + 诚实比打鸡血更能换来信任。
文案框架
PAS：问题 → 激化 → 方案
适合落地页、标题、广告、产品页。
[痛点]：用读者的语言说出那个痛
[激化]：不解决会怎样（失去什么/代价）
[方案]：介绍你的产品是答案
你的团队每周花 4 小时手动整理报表。一年 200 小时，相当于白白丢了一个全职员工。XX 用 10 分钟自动出报表，设一次，每周一准时送到。
AIDA：注意 → 兴趣 → 欲望 → 行动
适合首页、认知类内容、长文案。
BAB：之前 → 之后 → 桥
适合案例、见证框架、邮件序列。
[之前]：现在难受的状态
[之后]：想要的状态
[桥]：你的产品怎么带他们到那里
4 Ps：承诺 → 画面 → 证明 → 推动
适合销售页、功能页、新品发布。
QUEST：筛选 → 共鸣 → 教育 → 激发 → 过渡
适合长内容、直播/讲座脚本、培育序列。
标题公式库
每轮至少出 5 个不同公式的标题，再挑最强的。
结果前置型
[达成结果] 不用 [痛点]
"不用写代码也能做出落地页" "不用等 4 个月就招到高级工程师"
[达成结果] 只要 [时间]
"90 天拉到你的头 1000 个客户"
问题前置型
别 [痛点] 了，开始 [想要的状态]
"别猜哪个有效了，开始看数据"
[痛点] 正在让你付出 [具体代价]
"手动做报表，一年烧掉你 200 小时"
品类定义型
专为 [特定人群] 的 [品类]
"给产品经理做的数据分析平台" "给讨厌 CRM 的创始人的 CRM"
[品类]，但 [关键差异]
"项目管理，但为远程团队而生"
见证型
[数量] 个 [人群] 都在 [结果]
"2847 个团队靠它跑得更快"
提问型
[戳中痛点的问题]？
"还在用周末做周报吗？"
CTA 框架
公式：[动作动词] + [得到什么] + [必要限定]
强弱谱：
| 弱（避免） | 中 | 强（用） |
|---|---|---|
| 提交 | 免费试用 | 开始 14 天免费试用 |
| 了解更多 | 立即开始 | 免费领取完整清单 |
| 联系我们 | 预约演示 | 看看 XX 实际效果 |
按用户阶段调门槛：冷访客（首次）→ 低门槛"看看它怎么工作"；温访客（回过）→ "开始免费试用"；热访客（看定价）→ "立即开始"；流失用户 → "从上次进度接着来"。
CTA 下面加降低门槛的话："无需绑卡""14 天免费随时取消""2 分钟搞定""已有 2847 个团队在用它"。
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 7d ago First seen · 193 lines · 154 tokens per session scan A 757a0ce67fc4
copywriting is a skill published in the GitHub repository open-octo/octo-agent (97 stars, last pushed yesterday), licensed MIT. It adds 154 tokens to every session and 2,162 once invoked, about $0.0008 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.
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