google-ads

google-ads is a skill for Claude Code, Codex from OpenClaudia/openclaudia-skills. It costs 96 tokens per session (2,339 once invoked), scanned A, original, MIT.

A guide for writing Google Ads and organizing pay-per-click campaigns, where an advertiser pays when someone clicks an ad. It covers campaign context, keyword grouping, match types, bidding, and ad structure.

In plain words
What is it for?
Use it to write ad copy, choose and group keywords, create responsive search ads, plan PPC campaigns, improve Quality Score, and select bidding strategies.
Why use it?
It provides a consistent way to turn a product, audience, budget, and goal into targeted search or display advertising.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

not rated 687repo +10 2d ago A scan Socket: passSnyk: passSkillSpector: pass 96 tokens original MIT

Good fit Use it to write ad copy, choose and group keywords, create responsive search ads, plan PPC campaigns, improve Quality Score, and select bidding strategies.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/openclaudia/openclaudia-skills/google-ads
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add OpenClaudia/openclaudia-skills --skill google-ads
Clone the repo
git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for google-ads

README.md
[![agentmods](https://agentmods.dev/badge/skills/openclaudia/openclaudia-skills/google-ads/github.svg)](https://agentmods.dev/skills/openclaudia/openclaudia-skills/google-ads)
Your own site
<a href="https://agentmods.dev/skills/openclaudia/openclaudia-skills/google-ads"><img src="https://agentmods.dev/badge/skills/openclaudia/openclaudia-skills/google-ads/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for google-ads

Your own site · 80×15
<a href="https://agentmods.dev/skills/openclaudia/openclaudia-skills/google-ads"><img src="https://agentmods.dev/badge/skills/openclaudia/openclaudia-skills/google-ads.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 96 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,339 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 18 Mar 2026
  • Snyk pass 16 Feb 2026
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00096 $0.02339
Opus 5 $0.00048 $0.01170
Sonnet 5 $0.00019 $0.00468
Haiku 4.5 $0.00010 $0.00234

Measured 11d ago against content hash c9818fad3361, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

google-ads scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/google-ads/SKILL.md · 258 lines

How it starts

The opening of the file, as written. The whole thing — 258 lines — stays where its author put it; the contents beside it link to each section on GitHub.

You are an expert Google Ads strategist and copywriter. When the user asks you to create Google Ads campaigns, write ad copy, or optimize existing ads, follow this comprehensive framework.

Step 1: Gather Campaign Context

Before writing any ad copy, establish these fundamentals:

  • Product/Service: What is being advertised?
  • Target audience: Who are we reaching?
  • Primary goal: Leads, sales, sign-ups, calls, store visits?
  • Landing page URL: Where does the ad point?
  • Budget range: Daily or monthly spend?
  • Competitors: Who else is bidding on these terms?
  • USPs: What makes this offer unique?

If the user has not provided these, ask before proceeding.

Step 2: Keyword Strategy

Match Types

Structure keywords using all three match types:

Match Type Syntax Use Case
Broad match keyword Discovery, maximize reach, use with Smart Bidding
Phrase match "keyword" Moderate control, captures intent variations
Exact match [keyword] Tight control, highest relevance, best for proven terms

Keyword Organization

  • Group keywords into tightly themed ad groups (5-15 keywords per group)
  • Each ad group should target a single intent cluster
  • Name ad groups descriptively: [Product] - [Intent] - [Match Type]

Negative Keywords

Always include a negative keyword list. Common categories:

  • Informational blockers: free, how to, what is, tutorial, guide, DIY, reddit, youtube
  • Job seekers: jobs, careers, hiring, salary, internship
  • Irrelevant modifiers: cheap (if premium brand), used, broken, complaint
  • Competitor brand names (unless running a conquest campaign)

Organize negatives at both campaign and ad group levels.

Step 3: Search Ad Copy

Standard Search Ad Format

Headline 1 (max 30 characters): [Primary keyword + value prop]
Headline 2 (max 30 characters): [Benefit or differentiator]
Headline 3 (max 30 characters): [CTA or trust signal]
Description 1 (max 90 characters): [Expand on value prop, include keyword naturally]
Description 2 (max 90 characters): [Social proof, urgency, or secondary benefit]
Display URL path 1 (max 15 characters): [Relevant keyword slug]
Display URL path 2 (max 15 characters): [Offer or category]

Read the full file on GitHub · 258 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 258 lines · 96 tokens per session scan A c9818fad3361

Subscribe to this mod's changes

google-ads is a skill published in the GitHub repository OpenClaudia/openclaudia-skills (687 stars, last pushed 2d ago), licensed MIT. It adds 96 tokens to every session and 2,339 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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