content-gap-analysis

A method for comparing a website's content with competitors' content to find useful subjects and search terms that are missing. It also helps turn those gaps into a ranked content plan.

In plain words
What is it for?
Review a site and competitor sites, identify missing topics and keywords, prioritize the gaps, and prepare an editorial plan for future content.
Why use it?
Without this comparison, teams may overlook topics competitors already cover or spend time creating content with little value.

Skill for Claude CodeCodex

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/opencue/cuecards/content-gap-analysis
Any agent
npx skills add opencue/cuecards --skill content-gap-analysis
Clone the repo
git clone --depth 1 https://github.com/opencue/cuecards

Made for: Claude Code, Codex.

Per session 34 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,547 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00034 $0.01547
Opus 5 $0.00017 $0.00773
Sonnet 5 $0.00007 $0.00309
Haiku 4.5 $0.00003 $0.00155

Measured 3d ago against content hash 3797cf00338e, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

content-gap-analysis scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 3d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

.agents/skills/content-gap-analysis/SKILL.md · 142 lines

How it starts

The opening of the file, as written. The whole thing — 142 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Content Gap Analysis

Identifies content opportunities by comparing your site against competitors and scoring the gaps worth closing first.

Quick Start

Find content gaps between my site [URL] and [competitor URLs]
What content am I missing compared to my top 3 competitors?

Skill Contract

Expected output: a prioritized gap brief plus the standard handoff summary for memory/research/.

  • Reads: goals, market inputs, tool data, and prior strategy from AGENTS.md and the shared State Model when available.
  • Writes: a user-facing analysis and reusable summary.
  • Promotes: durable keyword priorities, competitor facts, and pending strategy decisions to memory/hot-cache.md, memory/open-loops.md, and memory/research/.
  • Primary next skill: seo-content-writer when the prioritized gap list is approved.

Handoff Summary

Emit the standard shape from skill-contract.md §Handoff Summary Format.

Data Sources

Optional integrations: ~~SEO tool, ~~search console, ~~analytics, ~~AI monitor. Without tools, ask for site URL, content inventory, competitor URLs, and business goals. See CONNECTORS.md.

Instructions

When a user requests content gap analysis:

  1. Define Analysis Scope — confirm your site, competitors, topic focus, content types, audience, and business goals.
  2. Audit Your Existing Content — map indexed pages, content types, topic clusters, winners, and weaknesses.
  3. Analyze Competitor Content — compare content volume, traffic, type mix, topic coverage, and unique assets.
  4. Identify Keyword Gaps — group gaps into High Priority, Quick Wins, and Long-term based on volume, difficulty, and relevance.
  5. Map Topic Gaps — compare topic-cluster coverage and recommend pillar / cluster approaches for missing themes.
  6. Identify Content Format Gaps — compare guides, tutorials, comparisons, case studies, tools, templates, video, and research.
  7. Analyze GEO / AI Gaps — identify missing Q&A, definition, and comparison content that competitors get cited for.
  8. Map to Audience Journey — compare Awareness, Consideration, Decision, and Retention coverage.
  9. Prioritize and Create Action Plan — deliver an Executive Summary, Prioritized Gap List (Quick Wins / Strategic Builds / Long-term), Content Calendar, and Success Metrics.

Read the full file on GitHub · 142 lines

Files

What ships with it

3 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 3d ago First seen · 142 lines · 34 tokens per session scan A 3797cf00338e

Subscribe to this mod's changes

content-gap-analysis is a skill published in the GitHub repository opencue/cuecards (5 stars, last pushed 3d ago), licensed MIT. It adds 34 tokens to every session and 1,547 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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