voice-and-tone

voice-and-tone is a skill for Claude Code from Owl-Listener/designpowers. It costs 34 tokens per session (647 once invoked), scanned A, original, MIT.

A guide for defining a consistent brand voice—the personality of the writing—and adapting its tone to situations such as errors, onboarding, and success messages.

In plain words
What is it for?
It defines voice attributes, context-specific tones, vocabulary guidance, and examples for product and interface text.
Why use it?
It prevents interface copy from sounding inconsistent and gives writers clear boundaries for word choice and style.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the designpowers plugin — 36 skills, 10 agents, 1 hook shipped together

Good fit It defines voice attributes, context-specific tones, vocabulary guidance, and examples for product and interface text.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/owl-listener/designpowers/voice-and-tone
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Owl-Listener/designpowers --skill voice-and-tone
Clone the repo
git clone --depth 1 https://github.com/Owl-Listener/designpowers

Made for: Claude Code.

Or install designpowers, the plugin that ships this one along with the rest of its 36 skills, 10 agents, 1 hook.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for voice-and-tone

README.md
[![agentmods](https://agentmods.dev/badge/skills/owl-listener/designpowers/voice-and-tone/github.svg)](https://agentmods.dev/skills/owl-listener/designpowers/voice-and-tone)
Your own site
<a href="https://agentmods.dev/skills/owl-listener/designpowers/voice-and-tone"><img src="https://agentmods.dev/badge/skills/owl-listener/designpowers/voice-and-tone/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for voice-and-tone

Your own site · 80×15
<a href="https://agentmods.dev/skills/owl-listener/designpowers/voice-and-tone"><img src="https://agentmods.dev/badge/skills/owl-listener/designpowers/voice-and-tone.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 34 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 647 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00034 $0.00647
Opus 5 $0.00017 $0.00324
Sonnet 5 $0.00007 $0.00129
Haiku 4.5 $0.00003 $0.00065

Measured 11d ago against content hash 4b78a892de17, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

voice-and-tone scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/voice-and-tone/SKILL.md · 80 lines

How it starts

The opening of the file, as written. The whole thing — 80 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Voice and Tone

Voice is who you are. Tone is how you say it right now. Voice stays constant. Tone adapts to context. This skill defines both so every word sounds like the same person wrote it.

When to Use

  • At the start of a project, during or after design-strategy
  • When the content-writer agent needs voice guardrails
  • When interface copy sounds inconsistent across screens

Step 1: Define Voice Attributes

Choose 3-5. For each, define "this, not that":

Attribute This Not that
Warm Friendly, approachable Sycophantic, emoji-heavy
Knowledgeable Confident, precise Academic, condescending
Direct Clear, action-oriented Blunt, cold, robotic
Encouraging Celebrates effort Patronising, fake-cheerful

The "not that" column prevents drift.

Step 2: Define Tone by Context

Context Feel Example
Success Celebration, warmth "Your monstera is happy. Next water Thursday."
Error Calm, helpful, no blame "We couldn't save that. Check your connection and try again."
Onboarding Welcoming, confidence-building "Let's get to know your plants. About 30 seconds."
Empty state Inviting, action-oriented "Your windowsill is empty. Add your first plant."
Loading Reassuring, brief "Checking your plants..."
Destructive Clear, calm, reversible "Remove this plant? You can undo this."

Step 3: Build the Vocabulary

Always use Never use
water irrigate
happy optimal
check it out investigate
you the user

The content-writer agent uses this as a constraint.

Step 4: Set Reading Level

Audience Target
General consumer Grade 6-8
Professional tool Grade 8-10
Technical docs Grade 10-12

Voice Audit Checklist

  • Every screen sounds like the same person wrote it
  • Voice attributes are present in the copy
  • Tone matches the context
  • Vocabulary list words used consistently
  • Reading level at or below target
  • Copy works read aloud by a screen reader

Read the full file on GitHub · 80 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 80 lines · 34 tokens per session scan A 4b78a892de17

Subscribe to this mod's changes

voice-and-tone is a skill published in the GitHub repository Owl-Listener/designpowers (245 stars, last pushed 2mo ago), licensed MIT. It adds 34 tokens to every session and 647 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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