podcast-ad

Podcast Ad

The ad is two people, one room, one conversation. Viewer overhears; nobody pitches the lens. Script is ~80% of the result.

Palmier does not generate a full multi-speaker room in one pass — segment the exchange into model-length beats, lock room/identity with matching reverse-shot stills, then assemble on the timeline.

Pair with video-prompting. For faces that must match brand talent across variants, run character-pipeline first. Finish captions/layout with ugc-editing patterns when helpful.

Why this format works

• She never addresses camera — kills “ad argument in the head”
• His doubts are the buyer’s doubts — conversion when he clicks
• Pattern-matches podcast clips in the feed, not classic ad shapes

Break overheard staging (lens eye contact, hard CTA, cheerleading sceptic) and you lose the format.

Step 1 — Write the exchange (sceptic first)

Role	Job
Believer	Transformation. Casual certainty. Talks to a mate, not a customer.
Sceptic	Doubt → convert on camera. Write him first — his arc is the ad.

Sceptic’s four beats (required)

1. Open doubt — names the quiet part out loud
2. Honest question — hands her the floor without agreeing
3. The click — mechanism connects to his life (not a parrot of her claim)
4. Concession — stops arguing; does not gush

Believer craft: human comparison over feature list; disarm the scary version, then educate with a specific mechanism; callback close; no hard CTA inside the dialogue.

Map the script onto generation beats that fit list_models durations (often 4–10s). Prefer tight durations (often 5–6s). One conversational turn (or half-turn) per clip is safer than cramming. Flux 3 minimum is 5s.

Backchannels (reactive ad-libs)

Agent judgment (this skill): on longer believer turns, decide whether 1–2 quiet off-screen listener murmurs earn a place — sparse, woven through her speech (not parked only at the end), not after every clause, not a reverse-shot cutaway. Skip short callbacks and all sceptic-speaking beats.