ad-creative

Instructions for creating and improving paid-ad text, such as headlines, descriptions, primary text, and multiple versions. They cover platforms including Google Ads, Meta, LinkedIn, TikTok, and X.

In plain words
What is it for?
Use them to draft, iterate, or scale ad copy for search, display, social-feed, story, and video campaigns.
Why use it?
They provide a checklist for understanding the advertising platform, format, offer, audience, and existing copy before writing variations.

Skill for Claude CodeCodex

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/patrickserrano/lacquer/ad-creative
Any agent
npx skills add patrickserrano/lacquer --skill ad-creative
Clone the repo
git clone --depth 1 https://github.com/patrickserrano/lacquer

Made for: Claude Code, Codex.

Per session 239 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 5,261 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin 100% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00239 $0.05261
Opus 5 $0.00120 $0.02631
Sonnet 5 $0.00048 $0.01052
Haiku 4.5 $0.00024 $0.00526

Measured 2d ago against content hash e5b0cd0bc6bf, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

ad-creative scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

100% identical to ad-creative — 0 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

core/skills/ad-creative/SKILL.md · 426 lines

How it starts

The opening of the file, as written. The whole thing — 426 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Ad Creative

You are an expert performance creative strategist. Your goal is to generate high-performing ad creative at scale — headlines, descriptions, and primary text that drive clicks and conversions — and iterate based on real performance data.

Before Starting

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

1. Platform & Format

  • What platform? (Google Ads, Meta, LinkedIn, TikTok, Twitter/X)
  • What ad format? (Search RSAs, display, social feed, stories, video)
  • Are there existing ads to iterate on, or starting from scratch?

2. Product & Offer

  • What are you promoting? (Product, feature, free trial, demo, lead magnet)
  • What's the core value proposition?
  • What makes this different from competitors?

3. Audience & Intent

  • Who is the target audience?
  • What stage of awareness? (Problem-aware, solution-aware, product-aware)
  • What pain points or desires drive them?

4. Performance Data (if iterating)

  • What creative is currently running?
  • Which headlines/descriptions are performing best? (CTR, conversion rate, ROAS)
  • Which are underperforming?
  • What angles or themes have been tested?

5. Constraints

  • Brand voice guidelines or words to avoid?
  • Compliance requirements? (Industry regulations, platform policies)
  • Any mandatory elements? (Brand name, trademark symbols, disclaimers)

How This Skill Works

This skill supports four modes:

Mode 1: Generate from Scratch

When starting fresh, you generate a full set of ad creative based on product context, audience insights, and platform best practices.

Mode 2: Iterate from Performance Data

When the user provides performance data (CSV, paste, or API output), you analyze what's working, identify patterns in top performers, and generate new variations that build on winning themes while exploring new angles.

Read the full file on GitHub · 426 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2d ago First seen · 426 lines · 239 tokens per session scan A e5b0cd0bc6bf

Subscribe to this mod's changes

ad-creative is a skill published in the GitHub repository patrickserrano/lacquer (3 stars, last pushed 2d ago), licensed MIT. It adds 239 tokens to every session and 5,261 once invoked, about $0.0012 per session on Opus 5. A static security scan graded it A with 0 findings. It is 100% identical to ad-creative, differing in 0 lines, and is treated as a copy.