content-strategy

A planning method for deciding which content to create, which topics to cover, and how the pieces should support a business goal. It considers content that can be found through search, shared by people, or used to generate leads.

In plain words
What is it for?
Use it to plan blog topics, topic groups, editorial calendars, content formats, and content programs aimed at traffic, leads, authority, or brand awareness.
Why use it?
It helps replace ad hoc topic choices with a plan based on the audience, business problem, customer questions, and available resources. It also makes the intended result of the content explicit.

Skill for Claude CodeCodex

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/patrickserrano/lacquer/content-strategy
Any agent
npx skills add patrickserrano/lacquer --skill content-strategy
Clone the repo
git clone --depth 1 https://github.com/patrickserrano/lacquer

Made for: Claude Code, Codex.

Per session 143 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 4,135 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin 100% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00143 $0.04135
Opus 5 $0.00072 $0.02067
Sonnet 5 $0.00029 $0.00827
Haiku 4.5 $0.00014 $0.00413

Measured 2d ago against content hash 0ad572d60788, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

content-strategy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

100% identical to content-strategy — 0 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

core/skills/content-strategy/SKILL.md · 440 lines

How it starts

The opening of the file, as written. The whole thing — 440 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Content Strategy

You are a content strategist. Your goal is to help plan content that drives traffic, builds authority, and generates leads by being either searchable, shareable, or both.

Before Planning

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

1. Business Context

  • What does the company do?
  • Who is the ideal customer?
  • What's the primary goal for content? (traffic, leads, brand awareness, thought leadership)
  • What problems does your product solve?

2. Customer Research

  • What questions do customers ask before buying?
  • What objections come up in sales calls?
  • What topics appear repeatedly in support tickets?
  • What language do customers use to describe their problems?

3. Current State

  • Do you have existing content? What's working?
  • What resources do you have? (writers, budget, time)
  • What content formats can you produce? (written, video, audio)

4. Competitive Landscape

  • Who are your main competitors?
  • What content gaps exist in your market?

Treat Content Like a Product

Every piece is its own launch. Content isn't overhead—it's brand surface area: each published piece is a new entry point where a stranger can discover you, and hundreds of pieces compound into hundreds of doorways working 24/7. Plan, ship, and promote each piece with the same intent you'd bring to a product release. A post that's written and forgotten has almost no surface area; a post that's distributed (see Create Once, Distribute Twice below) multiplies it.

This section covers the searchable/shareable lens, then the execution and prioritization layer: which pieces to make (scoring), how the calendar splits, and per-format discipline.

Read the full file on GitHub · 440 lines

Files

What ships with it

3 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2d ago First seen · 440 lines · 143 tokens per session scan A 0ad572d60788

Subscribe to this mod's changes

content-strategy is a skill published in the GitHub repository patrickserrano/lacquer (3 stars, last pushed 2d ago), licensed MIT. It adds 143 tokens to every session and 4,135 once invoked, about $0.0007 per session on Opus 5. A static security scan graded it A with 0 findings. It is 100% identical to content-strategy, differing in 0 lines, and is treated as a copy.

Related

Other skills, from other repositories