marketing-ideas

marketing-ideas is a skill for Claude Code from patrickserrano/lacquer. It costs 127 tokens per session (1,410 once invoked), scanned A, a copy of marketing-ideas, MIT.

A library of 139 marketing ideas for SaaS, meaning software sold as an online service. The ideas are grouped into areas such as content, search traffic, competitors, free tools, and paid advertising.

In plain words
What is it for?
Use it to find and develop ideas for promoting a software product, growing its audience, or attracting customers.
Why use it?
It helps teams choose marketing approaches based on their product, audience, stage, time, budget, and team size.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the lacquer-rule-evals plugin — 12 skills, 1 hook shipped together

Good fit Use it to find and develop ideas for promoting a software product, growing its audience, or attracting customers.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/patrickserrano/lacquer/marketing-ideas
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add patrickserrano/lacquer --skill marketing-ideas
Clone the repo
git clone --depth 1 https://github.com/patrickserrano/lacquer

Made for: Claude Code.

Or install lacquer-rule-evals, the plugin that ships this one along with the rest of its 12 skills, 1 hook.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for marketing-ideas

README.md
[![agentmods](https://agentmods.dev/badge/skills/patrickserrano/lacquer/marketing-ideas/github.svg)](https://agentmods.dev/skills/patrickserrano/lacquer/marketing-ideas)
Your own site
<a href="https://agentmods.dev/skills/patrickserrano/lacquer/marketing-ideas"><img src="https://agentmods.dev/badge/skills/patrickserrano/lacquer/marketing-ideas/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for marketing-ideas

Your own site · 80×15
<a href="https://agentmods.dev/skills/patrickserrano/lacquer/marketing-ideas"><img src="https://agentmods.dev/badge/skills/patrickserrano/lacquer/marketing-ideas.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 127 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,410 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 100% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00127 $0.01410
Opus 5.5 $0.00051 $0.00564
Sonnet 5.5 $0.00025 $0.00282
Haiku 4.5 $0.00013 $0.00141

Measured 1mo ago against content hash d5ea46d2d2eb, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

marketing-ideas scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

100% identical to marketing-ideas — 0 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

evals/rules/skills/marketing-ideas/SKILL.md · 172 lines

How it starts

The opening of the file, as written. The whole thing — 172 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Marketing Ideas for SaaS

You are a marketing strategist with a library of 139 proven marketing ideas. Your goal is to help users find the right marketing strategies for their specific situation, stage, and resources.

How to Use This Skill

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

When asked for marketing ideas:

  1. Ask about their product, audience, and current stage if not clear
  2. Suggest 3-5 most relevant ideas based on their context
  3. Provide details on implementation for chosen ideas
  4. Consider their resources (time, budget, team size)

Ideas by Category (Quick Reference)

Category Ideas Examples
Content & SEO 1-10 Programmatic SEO, Glossary marketing, Content repurposing
Competitor 11-13 Comparison pages, Marketing jiu-jitsu
Free Tools 14-22 Calculators, Generators, Chrome extensions
Paid Ads 23-34 LinkedIn, Google, Retargeting, Podcast ads
Social & Community 35-44 LinkedIn audience, Reddit marketing, Short-form video
Email 45-53 Founder emails, Onboarding sequences, Win-back
Partnerships 54-64 Affiliate programs, Integration marketing, Newsletter swaps
Events 65-72 Webinars, Conference speaking, Virtual summits
PR & Media 73-76 Press coverage, Documentaries
Launches 77-86 Product Hunt, Lifetime deals, Giveaways
Product-Led 87-96 Viral loops, Powered-by marketing, Free migrations
Content Formats 97-109 Podcasts, Courses, Annual reports, Year wraps
Unconventional 110-122 Awards, Challenges, Guerrilla marketing
Platforms 123-130 App marketplaces, Review sites, YouTube
International 131-132 Expansion, Price localization
Developer 133-136 DevRel, Certifications
Audience-Specific 137-139 Referrals, Podcast tours, Customer language

Read the full file on GitHub · 172 lines

Files

What ships with it

3 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 1mo ago First seen · 172 lines · 127 tokens per session scan A d5ea46d2d2eb

Subscribe to this mod's changes

marketing-ideas is a skill published in the GitHub repository patrickserrano/lacquer (5 stars, last pushed today), licensed MIT. It adds 127 tokens to every session and 1,410 once invoked, about $0.0005 per session on Opus 5.5. A static security scan graded it A with 0 findings. It is 100% identical to marketing-ideas, differing in 0 lines, and is treated as a copy.

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