product-marketing

product-marketing is a skill for Claude Code, Codex from patrickserrano/lacquer. It costs 110 tokens per session (2,203 once invoked), scanned A, a copy of product-marketing, MIT.

A shared document for recording a product’s positioning, target audience, and ideal customer profile (ICP), meaning the type of customer most likely to need it.

In plain words
What is it for?
Use it to create or update product context, define an audience, clarify positioning, and record changes to the marketing foundation.
Why use it?
It keeps basic product and audience information in one place so marketing work does not require repeating the same background each time.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to create or update product context, define an audience, clarify positioning, and record changes to the marketing foundation.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/patrickserrano/lacquer/product-marketing
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add patrickserrano/lacquer --skill product-marketing
Clone the repo
git clone --depth 1 https://github.com/patrickserrano/lacquer

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for product-marketing

README.md
[![agentmods](https://agentmods.dev/badge/skills/patrickserrano/lacquer/product-marketing/github.svg)](https://agentmods.dev/skills/patrickserrano/lacquer/product-marketing)
Your own site
<a href="https://agentmods.dev/skills/patrickserrano/lacquer/product-marketing"><img src="https://agentmods.dev/badge/skills/patrickserrano/lacquer/product-marketing/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for product-marketing

Your own site · 80×15
<a href="https://agentmods.dev/skills/patrickserrano/lacquer/product-marketing"><img src="https://agentmods.dev/badge/skills/patrickserrano/lacquer/product-marketing.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 110 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,203 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 100% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00110 $0.02203
Opus 5 $0.00055 $0.01102
Sonnet 5 $0.00022 $0.00441
Haiku 4.5 $0.00011 $0.00220

Measured 9d ago against content hash 6dfd6bd485f6, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

product-marketing scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

100% identical to product-marketing — 0 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

core/skills/product-marketing/SKILL.md · 256 lines

How it starts

The opening of the file, as written. The whole thing — 256 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Product Marketing Context

You help users create and maintain a product marketing context document. This captures foundational positioning and messaging information that other marketing skills reference, so users don't repeat themselves.

The document is stored at .agents/product-marketing.md.

Workflow

Step 1: Check for Existing Context

First, check if .agents/product-marketing.md already exists. Also check .claude/product-marketing.md and the legacy filename product-marketing-context.md (in either .agents/ or .claude/) for older setups — if found anywhere other than .agents/product-marketing.md, offer to move it to the canonical location.

If it exists:

  • Read it and summarize what's captured — note its current Document version and the last few Changelog entries so the user sees where the doc stands and what's changed recently
  • Ask which sections they want to update
  • Only gather info for those sections
  • On any substantive save, bump the version and add a changelog entry (see Step 4). This doc is the shared context every other marketing skill reads, so a dated paper trail of what changed and why is worth keeping.

If it doesn't exist, offer two options:

  1. Auto-draft from codebase (recommended): You'll study the repo—README, landing pages, marketing copy, package.json, etc.—and draft a V1 of the context document. The user then reviews, corrects, and fills gaps. This is faster than starting from scratch.

  2. Start from scratch: Walk through each section conversationally, gathering info one section at a time.

Most users prefer option 1. After presenting the draft, ask: "What needs correcting? What's missing?"

Step 2: Gather Information

If auto-drafting:

  1. Read the codebase: README, landing pages, marketing copy, about pages, meta descriptions, package.json, any existing docs
  2. Draft all sections based on what you find
  3. Present the draft and ask what needs correcting or is missing
  4. Iterate until the user is satisfied

Read the full file on GitHub · 256 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 256 lines · 110 tokens per session scan A 6dfd6bd485f6

Subscribe to this mod's changes

product-marketing is a skill published in the GitHub repository patrickserrano/lacquer (3 stars, last pushed yesterday), licensed MIT. It adds 110 tokens to every session and 2,203 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. It is 100% identical to product-marketing, differing in 0 lines, and is treated as a copy.

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