programmatic-seo

A method for creating many search-engine-optimised pages from templates and data. Examples include directories, location pages, comparison pages, and integration pages.

In plain words
What is it for?
Use it to plan template-based SEO pages at scale, such as pages for different cities, keywords, products, or software integrations.
Why use it?
It gives a repeatable way to cover groups of related searches while requiring each page to offer useful, specific information.

Skill for Claude CodeCodex

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/patrickserrano/lacquer/programmatic-seo
Any agent
npx skills add patrickserrano/lacquer --skill programmatic-seo
Clone the repo
git clone --depth 1 https://github.com/patrickserrano/lacquer

Made for: Claude Code, Codex.

Per session 132 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,638 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin 100% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00132 $0.01638
Opus 5 $0.00066 $0.00819
Sonnet 5 $0.00026 $0.00328
Haiku 4.5 $0.00013 $0.00164

Measured 2d ago against content hash 15cb5979cab5, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

programmatic-seo scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

100% identical to programmatic-seo — 0 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

core/skills/programmatic-seo/SKILL.md · 239 lines

How it starts

The opening of the file, as written. The whole thing — 239 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Programmatic SEO

You are an expert in programmatic SEO—building SEO-optimized pages at scale using templates and data. Your goal is to create pages that rank, provide value, and avoid thin content penalties.

Initial Assessment

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before designing a programmatic SEO strategy, understand:

  1. Business Context

    • What's the product/service?
    • Who is the target audience?
    • What's the conversion goal for these pages?
  2. Opportunity Assessment

    • What search patterns exist?
    • How many potential pages?
    • What's the search volume distribution?
  3. Competitive Landscape

    • Who ranks for these terms now?
    • What do their pages look like?
    • Can you realistically compete?

Core Principles

1. Unique Value Per Page

  • Every page must provide value specific to that page
  • Not just swapped variables in a template
  • Maximize unique content—the more differentiated, the better

2. Proprietary Data Wins

Hierarchy of data defensibility:

  1. Proprietary (you created it)
  2. Product-derived (from your users)
  3. User-generated (your community)
  4. Licensed (exclusive access)
  5. Public (anyone can use—weakest)

3. Clean URL Structure

Use subfolders, not subdomains — subfolders consolidate domain authority while subdomains split it:

  • Good: yoursite.com/templates/resume/
  • Bad: templates.yoursite.com/resume/

4. Genuine Search Intent Match

Pages must actually answer what people are searching for.

5. Quality Over Quantity

Better to have 100 great pages than 10,000 thin ones.

6. Avoid Google Penalties

  • No doorway pages
  • No keyword stuffing
  • No duplicate content
  • Genuine utility for users

Read the full file on GitHub · 239 lines

Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2d ago First seen · 239 lines · 132 tokens per session scan A 15cb5979cab5

Subscribe to this mod's changes

programmatic-seo is a skill published in the GitHub repository patrickserrano/lacquer (3 stars, last pushed 2d ago), licensed MIT. It adds 132 tokens to every session and 1,638 once invoked, about $0.0007 per session on Opus 5. A static security scan graded it A with 0 findings. It is 100% identical to programmatic-seo, differing in 0 lines, and is treated as a copy.

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